RealBird Blog

Landing pages for listing marketing. Just Listed, Coming Soon, Open House, Hot Property and more

A powerful addition to your listing marketing (and seller prospecting) toolkit is now available in the RealBird member area: Lead capture landing pages are now automatically created for your listings and you can use them for Coming Soon, Just Listed, general For Sale and For Rent, Open House and Hot Property social media campaigns. 

These are mobile-friendly "squeeze" pages that can dramatically improve your conversion rate of Facebook ads and you can of course use them in any type of social media campaigns.

With this recent update, you can now create the following presentation and marketing tools using RealBird

• Facebook Advertisement landing pages: For Sale, For Rent, Just Listed, Coming Soon, Open House, Recently Repriced, Hot Property etc.
• Single property websites
• Virtual tours
• Slideshow widgets
• Embed codes for ActiveRain, blogs and classified ads

As an example, here is a landing page for a luxury home for sale in Palo Alto, CA courtesy of Juliana Lee of Keller Williams in Palo Alto. Click the photo below to see a live example.

Please don't submit the form, unless you are an interested home buyer or representative of one, so that Juliana do not get overloaded with testing inqueries. Rather, you can try it with your own listings in RealBird

To get started, just log into RealBird (or register here) and find the landing pages on your list of listings page or after you published a new one.

We hope you like this new marketing tool.  We'll have much more coming soon, including ability to customize the landing pages with your own text and  Facebook advertising templates for best results and many many more features.

-- The RealBird Team

Tips for your sign riders: Keep your SMS keywords easy to enter on phones

Here is a small but important and easy to remember rule: keep your SMS keywords short for effective text code marketing.

If your first instinct is to pick a keyword that's representative of the property as you would with listing domain names (e.g. using the street number and street name), for text messaging marketing on sign riders and printed cards, the goal should be to make it as easy for users to enter your code as possible. In lead generation, every little barrier that you can remove, the more improvement your stats gain.

• Keep code short, preferable less than 10 characters. Shorter, the better. The default code generated by RealBird for your listings are 6 character long
• Decide whether you use numbers only or letters in the code. E.g. the standard keyboard on iPhones only shows numbers or letters only. Users have to switch back and forth otherwise. Extra work, more chances of an abandoned process.
• Same applies to switching between small and large caps. Use all smalls or all large letters. While the RealBird SMS applications are case insensitive, it ignores capitalization, home buyers may believe that they have to switch between small and large caps back and forth . Again, extra work, more chances of an abandoned process. 

As a summary, keep text codes short and try to avoid the need for switching back and forth on the keyboard of the phone.

So what would be an ideal text code that you can also reuse with different properties on RealBird?

You guessed it right: home fits all these criteria :) Of course if you are marketing many different properties with text codes on RealBird, you have to get a bit more creative, but these guidelines should help.

As a reminder, we provide two different SMS text code marketing services for real estate:

1. Do-it-yourself with RealBird's SMS add-on
2. All-inclusive with Homes By SMS - another RealBird service. We even give you free sign riders and postcards as part of the service.

Please don't hesitate to inquire about the different capabilities of the two services.

-- The RealBird Team

Real estate listing syndication network flyer for your listing presentations, branded for you.

We have updated your private-labeled client handout of your listing syndication network. These printable flyers can be used at listing presentations to show your clients many of the major real estate portals where you syndicate their listing information to, using your RealBird PRO membership. Your updated client handout documents can be downloaded in the member area.

Here is a sample one below, using our demo account. Your version will be private labeled with your own photo and contact information of course..  Get yours at RealBird.com

RealBird PRO Listing Syndication Network Client Handout from Zoltan Szendro

Open House Syndication is Now Available for Your Listings on RealBird

You asked for it and now we have it: We are now syndicating your open house dates together with your listing information to major real estate portals including Zillow, Trulia and many others. Just like before, simply enter your upcoming open house dates for your listings on RealBird and we'll take care of the rest.

For those of you who haven't used the open house option on RealBird yet, here is a quick overview:

1. Login to RealBird
2. Add your listing or locate the existing one on the listing management page
3. Follow the "Open House Dates" link and under the "Add another open house date" section, enter a date, the start time and the end time and click the "Add" button
4. Repeat Step 3 for as many dates as you wish to add

We hope you like this new addition. Happy marketing !

-- The RealBird Team

www.realbird.com

Create social media images from your listing photos for easy sharing

Your property photos on RealBird are now now also shareable social media images.

As a follow-up feature for the popular photo branding tool, you can now create social media shareables from your RealBird listing photos with a few clicks. We integrated the service called Pablo from Buffer within the RealBird member area. 

You can access this feature on the list of listings page and on the listing photo management page. Just click the "Create a social media listing photo" link, which will take you to the Pablo editor, which will be automatically pre-populated with your property picture.

From there on, you can create different sizes for different social media sites with custom overlays and download or share them right away. Pablo also offers you an optional browser extension for easy image sharing, but this is not required for theRealBird integration.

Pablo lists 10 fun ways to use the service on their blog

 

Give it a try and let us know what you think!