RealBird Blog

SMS real estate marketing stickers - 40% OFF

The RealBird SMS real estate marketing stickers are 40% OFF until September 24, 2017 via this link.

Just head over to the RealBird store and use the coupon code ZAZZLESAVING

Make sure you customize the text on the sticker before adding to your cart, using your own SMS code and RealBird SMS phone number.  

 

The example above shows the 4.5 x 2.7 inch RealBird SMS marketing sticker. You'll get a sheet of 4 stickers for this amazingly low price of $6.75-40%=$4.05. Coupon expires September 24, 2017. 

Get yours here!

Happy Marketing

-- The RealBird Team

 

Tips for your sign riders: Keep your SMS keywords easy to enter on phones

Here is a small but important and easy to remember rule: keep your SMS keywords short for effective text code marketing.

If your first instinct is to pick a keyword that's representative of the property as you would with listing domain names (e.g. using the street number and street name), for text messaging marketing on sign riders and printed cards, the goal should be to make it as easy for users to enter your code as possible. In lead generation, every little barrier that you can remove, the more improvement your stats gain.

• Keep code short, preferable less than 10 characters. Shorter, the better. The default code generated by RealBird for your listings are 6 character long
• Decide whether you use numbers only or letters in the code. E.g. the standard keyboard on iPhones only shows numbers or letters only. Users have to switch back and forth otherwise. Extra work, more chances of an abandoned process.
• Same applies to switching between small and large caps. Use all smalls or all large letters. While the RealBird SMS applications are case insensitive, it ignores capitalization, home buyers may believe that they have to switch between small and large caps back and forth . Again, extra work, more chances of an abandoned process. 

As a summary, keep text codes short and try to avoid the need for switching back and forth on the keyboard of the phone.

So what would be an ideal text code that you can also reuse with different properties on RealBird?

You guessed it right: home fits all these criteria :) Of course if you are marketing many different properties with text codes on RealBird, you have to get a bit more creative, but these guidelines should help.

As a reminder, we provide two different SMS text code marketing services for real estate:

1. Do-it-yourself with RealBird's SMS add-on
2. All-inclusive with Homes By SMS - another RealBird service. We even give you free sign riders and postcards as part of the service.

Please don't hesitate to inquire about the different capabilities of the two services.

-- The RealBird Team

Caller ID is Now Available for the RealBird SMS Real Estate Marketing platform

Twilio - the service powering the RealBird SMS marketing platform - has some amazing new features using 3rd party Add-ons and we added support for them in RealBird as well.  This is just a quick post about this update while we are working on the full announcement, should you want to start exploring it today.

One of the most useful add-ons is the caller ID lookup feature. With that, you can now receive name, address, emails and other public, non-confidential information about your prospect via service providers like Next Caller. These are all actionable information and will greatly enhance your marketing efforts and best of all, it is a low, per-lead cost, so you only pay for it when you actually receive new inquiries. 

For example, adding Next Caller's add-on to your Twilio account will cost only an additional 5 cents per lead. The standard rate is 1.5 cent per lead and for a total of 1.5+5=6.5 cents per SMS inquiry, you can have access to the clients name, gender, address and email if publicly available.

To add this feature:

1. Visit your Twilio account's Add-on page
2. Select the add-on and click "Install" (e.g. Advanced Caller ID by Next Caller)
3. On the Configuration page of the add-on, under the "Use it" section, select the checkbox for "Incoming SMS Message" and click "Save" at the bottom of that page.

That's all. No changes are necessary in your RealBird account, assuming you already have the SMS platform configured.

We'll publish a more detailed tutorial for new RealBird members and in case you haven't setup the SMS platform yet. In the meantime, should you have questions, please do not hesitate to email or call us.

Important note: Caller ID and related data are provided by third parties via Twilio and RealBird in no way can guarantee accuracy. We are just forwarding that data provided by them to you. Please follow all local and federal regulations when marketing to your clients using these information.

Happy Marketing !

-- The RealBird Team

 

Using the RealBird branded property photo in a Craigslist ad

To follow up with our previous posts about the new RealBird branded listing photos tool, please see below an example of it combined with the RealBird SMS platform in a Craigslist ad.

The link of the Craigslist ad will expire eventually, but until then, you can view it online as well. 

Do you have an example of your usage of these RealBird services that we could share with others? 

 

Special Webinar: Setting up and using the RealBird SMS platform for lead generation

We received many emails and calls asking about details regarding the RealBird Texting/SMS platform, so we decided to hold a short, special webinar this Wednesday so we can better clarify how this capability is set up and ways to use it.  This webinar will be only about texting and related topics, so we expect it to last about 30 minutes. Participants will be able to ask questions of course.

WHEN: Wednesday, November 12, 2014 from 8:00 to 8:30  AM Pacific Time

To register, please use this link:

https://www1.gotomeeting.com/register/472162560