RealBird Blog

Coming soon listings and draft property sites for seller interviews

The RealBird property sites now shows a Google StreetView image for listing without uploaded pictures.

This small improvement goes a long way when using RealBird for these two popular business cases:

Draft listings for seller interviews

Prior to signing the contract with the seller, you most likely won't have photos of the property or if it was listed before, rights of the photos probably belong to the previous agent or broker. With the new automatic inclusion of the Google StreetView photo, you can create a property website on RealBird that is presentable, set up your SMS marketing codes, QR codes and listing address domain name.

As a summary, make sure you create a draft RealBird property site even if you don't have photos before the interview and take the following with you:

1. Create a draft RealBird single property website (it won't be syndicated as draft)
2. Buy an address domain name for it - Make sure you showcase your "investment" to the potential seller. You are one foot in the door :)
3. Setup your SMS text code for the listing - Make sure you tell them to try it out. Demo it to them.
4. Bring your text code marketing sign rider to the presentation - Again, make sure you present it as part of the outstanding listing marketing package you provide, showcasing your 24x7 property marketing, even when the flyer boxes run low :)
5. Print out the private labeled listing syndication and RealBird PRO marketing document in the member area and add it to your listing presentation kit

Coming soon properties 

Similar to draft listings, coming soon listings often lack photos for a while, but the nature of the Coming soon listing marketing is that you want to get the message out as soon as possible in order to test the market and also to build up anticipation. Having Google StreetView added automatically to RealBird listing sites with no photos, makes this marketing task a little bit easier and the presentation prettier while the property photos are being produced.

We hope you like this small but very useful upgrade. Much more is coming to your RealBird marketing toolkit, stay tuned !

-- The RealBird Team

 

 

Question answered: "Why would I spend money on listing marketing in a seller's market?"

We call our home real estate market the Greater San Francisco Bay Area, as some of our employees live on the Peninsula, a few minutes from San Francisco, others along the Monterey Bay and our HQ is in Santa Cruz. This is a territory of 50+ miles radius with common real estate market characteristics of very limited real estate inventory and very high real estate prices (in absolute and relative terms). It's a seller's market.

One of the questions we hear over and over again is why would an agent spend money on listing marketing in a seller's market, when the property "sells itself" quickly anyways, if priced correctly? The answer is not obvious at first glance, but a bit of elaboration shows many distinct benefits of marketing listings aggressively even in seller's markets:

First and foremost: When you are selling a particular property, you are also using that activity to get positioned for your next transaction. Below is a quick list of the many ways you can utilize an existing listing for pushing your overall business forward:

1. Impressing current seller can lead to listing referrals: We heard of many stories and saw it first hand how a proper listing marketing process impresses the current client, who will then be way more likely to refer you to friends and family. Just make sure that the seller knows that you invest in his marketing whether it's a seller market or not, and demonstrate all that you do for them online and offline.
2. Impressing neighbors can lead to listing referrals: Listing marketing technologies used at the house, including for example our RealBird SMS text code marketing can make neighbors notice your efforts. In a seller's market where the perception is that anyone can sell a properly priced home, this may very well be the differentiator that you need to win the next listing. It makes you stand out of the crowd. Nothing is more convincing than professionals who walk the extra mile.
3. Growing your buyer side business: The more private-labeled technology you provide with your listing marketing, the bigger the chances of double ending your transactions. While double ending transactions may or may not be part of your business practice, getting buyer leads while selling a property ensures a healthy lead pipeline for future transactions by growing your prospective buyers database.

So how exactly does RealBird's technology help you in a sellers' market:

1. Create single property websites for your current and past properties to impress the current seller and build and compound your online footprint. Make sure you let your seller know about it and share it with neighbors too, if possible.
2. Syndicate and market your listings via social media and with listing widgets using the RealBird all-in-one toolkit
3. Use our new all-inclusive Homes By SMS sign riders in front of your current property for sale and provide SMS mobile access to property information. You will impress your current seller, the neighbors and can capture buyer leads for future transactions during, before and after business hours. Automatically, 24/7.

We'll be writing more "Questions answered" type posts in the future, but we thought highlighting the benefits of listing marketing on a seller's market might be a good start. What do you think? 

Should you have questions about the new Homes By SMS text code marketing service for listing promotions and buyer and seller prospecting, please don't hesitate to contact us.

-- The RealBird Team

Real estate listing syndication network flyer for your listing presentations, branded for you.

We have updated your private-labeled client handout of your listing syndication network. These printable flyers can be used at listing presentations to show your clients many of the major real estate portals where you syndicate their listing information to, using your RealBird PRO membership. Your updated client handout documents can be downloaded in the member area.

Here is a sample one below, using our demo account. Your version will be private labeled with your own photo and contact information of course..  Get yours at RealBird.com

RealBird PRO Listing Syndication Network Client Handout from Zoltan Szendro

Apartments.com now shows your rentals via your RealBird listing syndication service

In an ongoing effort to deliver your real estate ads to as many online places and in front of as many people as possible, RealBird now syndicates your rentals to Apartments.com, one of the main rental search destination sites by CoStar Group. 

This RealBird syndication destination is available for US rental listings only. There are no additional steps required by you, just keep publishing your properties for rent on RealBird as before.

Happy Marketing !

-- The RealBird Team

New syndication partner site Casalova now shows your RealBird rental listings

We are happy to introduce the latest addition to our syndication partner sites.

Casalova is a Canadian rental portal. It provides an end-to-end rental platform that streamlines the rental process and it is available for both the Canadian and USA market . With our recent integration, whenever you add or an update a rental listing on RealBird, they are now automatically syndicated to Casalova as well. 

Enjoy and keep publishing with RealBird !

-- The RealBird team