RealBird Blog

Breathtaking Ocean View 4 Bedrooms 3 Bathrooms Home

Every now and then we post one of our client's listing as a case study to demonstrate how to effectively market your listing with single-property websites:

Take a look at this: Breathtaking Ocean View 4 Bedrooms 3 Bathrooms Home

And here is why we like Anna Gandamana's listing site:

1. Good, catchy title - effective as online slogan and excellent wording for search engine optimization
2. Large-size pictures - RealBird is one of the few single property website creating tool which supports large-size picture upload. She uploaded the large size pictures for the benefit of consumers and her seller, rather than the reduced size photos supported by the MLS and most virtual tours
3. Took her time to enter property description - the couple of extra minutes spent on entering or copy and pasting the description from the MLS sheet will benefit her greatly in search engine marketing
4. Uploaded neighborhood information - again, the little extra time spent on uploading neighborhood stats may have a great effect on how her property ranks  in search engines. It is also nicely formatted
5. Cross-marketing her blog - Her latest blog posts appear on her listing. By updating her RealBird profile with her blog Url and RSS link, she is now cross marketing her blog on her featured listing. This is a great and unique tool. It  drives traffic to your blog and can also increase you search engine ranking because these links are real, valid and valuable cross site links to relevant and related information.

Congratulation Anna ! I am sure, your effort to walk the extra mile for your clients will lead to a lot of new and referral business.

http://www.RealBird.com

Case Study 1 - Real estate video production

We are starting a new series of real estate video production related case studies and tutorials to demystify the technology for the benefit of real estate professionals and consumers alike.

Producing and publishing real estate digital videos is way easier and more cost effective than it used to be even a few years ago- using low cost hardware, easy to use software plus sharing platforms such as YouTube, Yahoo Video and growing number of other video sites. Having high speed internet access available for the masses makes video uploading and sharing a reasonably quick process. Finally, the support for embedding videos from YouTube and other video sites by listing marketing tools such as the RealBird Publisher closes the production loop nicely.

Case Study #1
Real Estate Video in 15 minutes from shooting to publishing

Thanks for Christopher Thiemet for the first case study.

Author: Real estate agent Christopher Thiemet
Camera used: Canon A620 - 7.1 megapixel
Editing: IMovie on MacBook Pro
Video sharing site: YouTube
Online listing publishing service: RealBird Publisher

Total production time: 15 minutes (shooting, editing, uploading to YouTube and publishing via RealBird)

You can see the result here:
http://listings.realbird.com/Default.aspx?id=F2D2C6E8&fid=3759

If you'd like to participate in this series please email us the details of your real estate video production including equipment and software used, tips and tricks, and challenges you had to overcome.

BTW: We have a promotion code for our blog readers: If you decide to sign up with our service and use it as the listing marketing platform, make sure you use the following code for additional savings: 79BLG or follow this link. Feel free to share this promotion code with your fellow agents.