Summary of new RealBird features launched in 2011

RealBird-Bird-LargeToday is the last business day of 2011 and we thought it is the good time to summarize the main new RealBird features that we launched in 2011. 

Switched the RealBird Property Search from Google Base to Oodle data

As you may recall Google suddenly announced in January '11 the discontinuation of Google Base. Because the RealBird Property Search was based on data from Google Base, we had to find another solution. We successfully ported the application to use real estate data from Oodle, soft launched in March and made it available for all RealBird members in June. The new search application has been working great ever since and has delivered thousands and thousands of buyer leads to RealBird members.

New listing inventory widget replaced the old version, with color themes and custom transition effects

We retired one of our legacy sidebar listing inventory widgets and replaced it with a brand new one, which can be configured with custom color theme and custom transition effects.

The first version of the RealBird Mobile Real Estate Website was launched

In March, we launched the first version of the RealBird Mobile Real Estate Website service with vanity domain name and QR code support. Within weeks, thousands of mobile sites were set up by RealBird PRO members. It also received coverage from Inman News.  

The second version of the Mobile Real Estate Website added Property Search support

Soon after the initial launch, we also completed the mobile user interface for the RealBird Property Search and added to the RealBird Mobile Property Website service. Update to the platform (and the new desktop IE support) also made it possible from then on to embed the mobile real estate website on regular blogs and pages with the handy RealBird widget, including the inclusion of the QR code and a call-for-action message.

Default Property Website Theme editor added

One of the powerful features of the RealBird single property websites has always been the versatile theme editor. We realized however that even with the easy-to-use interface, it has been an unnecessary hassle to set up the custom design for each listing one by one, so we introduced the same powerful theme editor tool as a global configuration option. In other words, RealBird members can now set up a default custom design once and all new property sites will inherit this theme.

Introduced 3 Facebook Real Estate Page applications

Just in time for Facebook's application platform overhaul during the summer, we released three Facebook applications for different RealBird services. You can now easily add your listing inventory widget, map-based property search and your mobile real estate website to your Facebook business page.

Diligent SEO work brought major results: video thumbnails of your property websites are now shown on Google

We've been always focusing on SEO best practices, but 2011 brought some break throughs: Finally, over 1 million pages on RealBird has been indexed by Google and to our great surprise, RealBird became one of the few real estate information providers whose pages have been enhanced with video thumbnails on the Google search result pages. This is a very positive and stunning SEO news and together with the high ranking of the RealBird property websites, it represents a major improvement in visibility for our members.

Tighter integration of your RealBird featured listings and map-based property search

We also introduced a small, but powerful feature for RealBird PRO members. The RealBird map-based property search can now be configured to show your own featured listings as "sticky", highlighted icons on the map. We call them "sticky" icons, because they are shown on the map independently from the actual search criteria, as long as their location falls within the current map boundaries. This a great, non-intrusive advertisement of your own properties to home buyers using your map search.

United Kingdom coverage added to RealBird

We also extended support for most of the RealBird services for estate agents in the United Kingdom. With this launch, RealBird now provides online marketing services to US, Canada and UK agents and brokers. 

Brand new, major redesign of the flagship RealBird single property website platform launched

It's been a long time coming and finally, in October, we launched a major redesign of our flagship RealBird Listing Publisher property website platform. The system has many, many improvements and new features, while remaining fully backward compatible: new layout design, improved SEO, improved load speed, deeper social media integration, better lead capture, more automatic integration with 3rd party services such as Walkscore, ability to add more custom pages and content and many more features. We were very happy to receive an overwhelmingly positive response from all of our members regarding this major update.

New Craigslist property ad generator released

A revamped Craigslist property ad generator was launched in November, making it much easier for RealBird members to create a Craigslist ad with unlimited color theme options. Craigslist is one of the most popular classifieds ad platforms and this new tool makes it way easier to create much better looking ads for your RealBird listings. 

SMS keyword property marketing added to your mobile marketing toolkit

Just in time for the holiday season, we added a new listing marketing service to the RealBird mobile toolkit. We integrated RealBird with the leading SMS technology provider, Twilio and introduced SMS keyword marketing for your properties with an amazing, automatic lead capture feature.

Last but not least, 7,616 real estate professionals joined RealBird in 2011. This is our highest yearly registration number ever and we thank you all very much (long time and new members as well) for trusting your real estate marketing on the RealBird platform. 

We Wish You All A Very Happy & Successful New Year !

-- The RealBird Team
RealBird.com 


RealBird is now available in the United Kingdom

RealBird-US-Canada-UK

We are very pleased to announce that the RealBird real estate marketing platform is now available for real estate agents in the United Kingdom. While the RealBird Property Search has been supporting UK search widgets for a while, with this new release, UK based agents can use the Listing Publisher to market their own listings as well. 

Below is the list of the unique features of RealBird PRO for the UK:

  • Unlimited single property websites and virtual tours for your listings 
  • Single property website widgets for your blog and website
  • Listing inventory widgets for your blog and website
  • Listing syndication (currently UK listings are only syndicated to Oodle,
    but more destinations will be added ongoing)
  • Auto-generated QR codes and mobile property websites
  • Exceptional search engine optimization (SEO)
  • Social media listing marketing tools
  • Custom Facebook Real Estate Page tabs
  • Facebook Listing Pages
  • Property search widgets including map-based property search 
  • Private labeled mobile real estate website with your own city domain name and QR code
  • Browser toolbar for your buyers including the unique cross-site property inquiry tool

With this new release, RealBird PRO now provides coverage for the United States, Canada and the United Kingdom. We'll post some UK examples later as they appear in our system.

Stay tuned for the upcoming feature releases including a brand new and highly social single property website platform.

-- RealBird.com 


Google Maps now shows UK homes for sale

Just announced on Google's blog, Google Maps now shows hundreds of thousands of UK property listings just like it does in the US.

Data is sourced by listing syndication providers and is provided via Google Base, again just like in the UK, Australia and New Zealand. 

Interestingly enough we have already been providing the RealBird Map-based Property Search for the UK for a few months, using the same data from Google Base :) Below is an example, courtesy of Graham Phelps of GR Phelps Limited

UK, US and Canadian agents and brokers can provide a private labeled, ultra fast and flexible map-based search on their websites and blogs for their visitors via the RealBird Property Search service. 

All leads our forwarded to the RealBird member agent.

You can learn more about the service and register at RealBird.com


In the press: RealBird Property Search and Single Property Website Services are Now Available in Canada and United Kingdom

Finally, the press release is on the wire about the RealBird support of the Canadian and UK market. The press release is copied below:

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RealBird Property Search and Single Property Website Services are Now Available in Canada and United Kingdom

RealBird Inc., a leading provider of Internet marketing tools for real estate agents announced today the availability of its service in Canada and the United Kingdom.

Redwood City, CA (PRWEB) April 29, 2010 -- RealBird Inc., a leading provider of Internet marketing tools for real estate agents announced today the availability of its service in Canada and the United Kingdom. The Canadian release includes both the Property Search that accesses the Google Real Estate (Google Base) listings database and also the Listing Publisher, for creating and marketing Single Property Websites for listings. The U.K. version includes at this time the Property Search, with the Listing Publisher to be released at a later date. The cost of the service is $99/year.

The RealBird Property Search has been in use since August 2009 and has undergone since then extensive user testing with hundreds of agents who have reported great results in terms of lead generation and user satisfaction. The Property Search can be easily customized with just a few clicks to create specific search links to be added to websites, blogs, or used in standalone mode as a mini-search website. The Property Search also includes a customer login module where homebuyers can save their searches and favorite listings. An example integration can be seen at http://www.thehousepeople.com

RealBird's Listing Publisher includes tools to enable agents to market their listings and themselves not only using their own websites, but also via major real estate classified sites, blogs, Facebook, Active Rain, Twitter, etc.

Zoltan Szendro, EVP and CTO of RealBird explains: "During the past few years the real estate market has undergone profound changes, and a nice website is no longer enough for agents to generate leads. Consumers will start their home search in many diverse places, such as real estate portals like Trulia, Zillow or Google Maps, or classifieds sites such Craigslist, Oodle, or Backpage, or any of the social media sites like Facebook or ActiveRain. With our service agents can position themselves to be found on all these virtual places, at a very low cost and with little effort."

Al and Peggy Cunningham, Brokers with RE/MAX Realty Services Inc., in Brampton, Ontario ( http://www.thehousepeople.com ) are excited that RealBird have recently expanded into the Canadian market: "We have heard only positive comments about RealBird from all of our American REALTOR® friends. Our goal is always to expose our sellers' properties to the largest number of Buyers in the market. RealBird will help us in this endeavor, resulting in the sellers getting sold quick and for the maximum dollar."

About RealBird:
RealBird's services include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Listing Publisher provides a free, next generation Property Website builder with syndication to 3rd party classified sites and advance presentation tools. The RealBird Map-based Search service couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. RealBird's latest Property Search Tool widget offers user friendly, flexible implementation with national coverage, using syndicated listing data from Google Base. 
RealBird has over 18,000 subscribers. For additional information, visit http://www.realbird.com

® RealBird is a registered trademark of RealBird Inc.

Contact: Gabriel Gross, (866) 551-2934 
Web: http://www.realbird.com 
Blog: http://realbird.typepad.com 
Facebook: http://www.facebook.com/pages/Redwood-City-CA/RealBird/5611254191

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Source: http://www.prweb.com/releases/2010/04/prweb3933414.htm