Homes By SMS now works with your existing IDX website

Sherrie Snideman Photo
Homes By SMS
- our all-inclusive buyer prospecting text code marketing service - can be configured with your existing IDX search service, in most cases.

As a quick overview: Homes By SMS allows you to provide a mobile home search tool to prospective buyers, going through a texting interface. You can use different call-to-action messages on print flyers, sign riders, postcards, sweepstakes and online landing pages, asking home buyers to text a location to your dedicated SMS phone numbers. The system then returns them a link to the search results and captures their contact information for your CRM, right away, at first interaction.

As an example, see the current capabilities of the Homes By SMS implementation for Sherrie Snideman's (of Century 21 Everest Realty Group in Midvale, UT)

Her website at UtahHomeDetective.com has its own IDX search feature and we configured her Homes By SMS service to handle the following location and keyword types, directing home buyers to deep linked result pages on her own site:

  1. City – home buyers can text any cities to the Homes By SMS phone number
  2. Zip code – similar to the city search but more targeted search result is provided
  3. Neighborhood – neighborhood search is a great option for seller prospecting via postcards for example. Just ask them to text their neighborhood’s name to your Homes By SMS phone number and see what nearby homes are selling for
  4. Full address lookup – buyers can look up properties on the MLS using the full address
  5. MLS Number lookup – buyers can look up properties by their MLS number

As with the rest of the Homes By SMS implementations, the setup fee includes a free sign rider and 50 free postcards to jumpstart the marketing.The monthly fee includes the texting/SMS messaging costs for up to 100 leads each months ! It's all-inclusive and you can get started right away.

Learn more about RealBird's Homes By SMS service and ask for a demo

 

 


The Most Important Tool for Rental Marketing on Open Listing Markets Is...

 

Open Rental Listings Marketing

The most important tool for rental marketing on open listing markets is the one that let you capture the leads contact information at the first interaction. Our recent post on Homes By SMS explains the value of lead capture early in the process with SMS text code marketing, and how it is crucial with open rental listings, where many can represent a property and compete for the business.

You can read the full post and get started on that blog, but here is a quick overviews:

Homes By SMS allows you to provide access to your home search application (rental searches in this particular use case) via text messaging. The main benefit for you is that you capture the lead at the very beginning of the search process, at the first interaction; and for your prospective clients the option provides a convenient way to easily start their search by simply texting (at places where that's the most convenient interaction)

In open listing rental markets, having access to lead information including name, email, demographics via the advanced caller ID option can be the difference between lead turned into a client and lead being lost.

Homes By SMS can integrate with the different RealBird search options (IDX, national search etc.) but it can be also set up to work with your existing search engine and application. We'll have more post about one of our recent custom search integrations, but you can get started with Homes By SMS with one of the many search engines it already supports.

-- The RealBird Team


Never miss a buyer call again: SMS lead capture for any homes on your market, not just your own

Homes-By-SMS-Share 1

We just launched a new standalone product and we hope you'll like it!

Introducing Homes By SMS™

Unlike the existing RealBird SMS text code marketing service which allows you to set up distinct text codes for your own listings or for specific website links, Homes By SMS extends the capabilities and you can now capture buyer leads for general location inquiries: Home buyers can simply text a location to a dedicated number and see all matching properties via your system and you get their details at first interaction.

Grow your buyer side business with seamless lead capture and stand out of the crowed.

Currently, the Homes By SMS service is available in 3 MLS markets: BAREIS, MAX/EBRD and MLS Listings in the greater San Francisco Bay Area, but we are working on making it available nationwide using the RealBird Property Search service and also with 3rd party homes search services. Stay tuned for more announcements soon. 

You can head over to HomesBySMS.com and see an overview, the all-inclusive pricing and submit the Getting Started form.

Let us know what you think !

Thanks

-- The RealBird Team

 


Caller ID is Now Available for the RealBird SMS Real Estate Marketing platform

SmsTwilio - the service powering the RealBird SMS marketing platform - has some amazing new features using 3rd party Add-ons and we added support for them in RealBird as well.  This is just a quick post about this update while we are working on the full announcement, should you want to start exploring it today.

One of the most useful add-ons is the caller ID lookup feature. With that, you can now receive name, address, emails and other public, non-confidential information about your prospect via service providers like Next Caller. These are all actionable information and will greatly enhance your marketing efforts and best of all, it is a low, per-lead cost, so you only pay for it when you actually receive new inquiries. 

For example, adding Next Caller's add-on to your Twilio account will cost only an additional 5 cents per lead. The standard rate is 1.5 cent per lead and for a total of 1.5+5=6.5 cents per SMS inquiry, you can have access to the clients name, gender, address and email if publicly available.

To add this feature:

  1. Visit your Twilio account's Add-on page
  2. Select the add-on and click "Install" (e.g. Advanced Caller ID by Next Caller)
  3. On the Configuration page of the add-on, under the "Use it" section, select the checkbox for "Incoming SMS Message" and click "Save" at the bottom of that page.

That's all. No changes are necessary in your RealBird account, assuming you already have the SMS platform configured.

We'll publish a more detailed tutorial for new RealBird members and in case you haven't setup the SMS platform yet. In the meantime, should you have questions, please do not hesitate to email or call us.

Important note: Caller ID and related data are provided by third parties via Twilio and RealBird in no way can guarantee accuracy. We are just forwarding that data provided by them to you. Please follow all local and federal regulations when marketing to your clients using these information.

Happy Marketing !

-- The RealBird Team

 


Special Webinar: Setting up and using the RealBird SMS platform for lead generation

We received many emails and calls asking about details regarding the RealBird Texting/SMS platform, so we decided to hold a short, special webinar this Wednesday so we can better clarify how this capability is set up and ways to use it.  This webinar will be only about texting and related topics, so we expect it to last about 30 minutes. Participants will be able to ask questions of course.

WHEN: Wednesday, November 12, 2014 from 8:00 to 8:30  AM Pacific Time

To register, please use this link:

https://www1.gotomeeting.com/register/472162560