Never miss a buyer call again: SMS lead capture for any homes on your market, not just your own

Homes-By-SMS-Share 1

We just launched a new standalone product and we hope you'll like it!

Introducing Homes By SMS™

Unlike the existing RealBird SMS text code marketing service which allows you to set up distinct text codes for your own listings or for specific website links, Homes By SMS extends the capabilities and you can now capture buyer leads for general location inquiries: Home buyers can simply text a location to a dedicated number and see all matching properties via your system and you get their details at first interaction.

Grow your buyer side business with seamless lead capture and stand out of the crowed.

Currently, the Homes By SMS service is available in 3 MLS markets: BAREIS, MAX/EBRD and MLS Listings in the greater San Francisco Bay Area, but we are working on making it available nationwide using the RealBird Property Search service and also with 3rd party homes search services. Stay tuned for more announcements soon. 

You can head over to HomesBySMS.com and see an overview, the all-inclusive pricing and submit the Getting Started form.

Let us know what you think !

Thanks

-- The RealBird Team

 


Responsive user interface improvements for the RealBird Property Search

Property-search-responsive-user-interface

Over the last year,  visits from mobile devices to the private-labeled RealBird Property Search engine increased to over 30%. We had been providing a smartphone optimized property search as part of your mobile real estate website service for years, but some modules of the RealBird Property Search service - like the client's account area - were not optimized for smartphones.

With this new release, your RealBird Property Search engine is now fully responsive and mobile-friendly.

There are no additional steps required from you to take advantage of this new update. Your RealBird service is automatically updated and all your previous deployments will work just like before.

Should you have questions or suggestions please do not hesitate to contact us.

-- The RealBird Team
www.realbird.com


The Property Search Sidebar Widget Has More Flexible Width Options Now

This has been a requested feature by some of you for a while and we finally had time to launch an update for the RealBird Property Search sidebar widget.

Instead of the previous version's fixed, 160 pixels width, the updated widget now adjust to its parent iframe's size, hence it can accomodate more web and blog sidebar designs. All existing widgets will work without any change required, but you'll be able to override the default 160 pixels width in newly generated embed codes.

Below is an example of a live widget. The widget's iframe is set to 300 pixels for this example, but you can change it for your version to whatever size fits your design:

-- The RealBird Team
www.realbird.com 


Powerful new option for the RealBird Property Search

This has been a feature request from many users and we launched it over the weekend.

You can now configure your RealBird Property Search to request registration from your visitors after a certain number of property detail views (aka "Forced" registration) 

The options are: 

  1. Disable the feature - unlimited number of property views without "forced" registration
  2. No property detail views without registration - just set the number of allowed views to 0
  3. A set number of property views allowed after which registration is required
This feature is available right now for RealBird PRO members in the "Member Area" under the "Configure" section of the Property Search section.
 
We announced this feature on our Facebook Page yesterday and so far the feedback is very positive. We also noticed a significant increase in registered home buyers via our system-wide logs in less than 2 days.
 
More updates are coming for this new powerful lead capture feature including ability to track conversions (so you'll know which settings produce the most registrations), ability to also hide the address on the search results page after the view threshold is reached and a teaser preview on the call-for-action page which will also lead to even better conversion.
 
The first version of this feature is now ready to be configured so if you are a RealBird PRO member, go ahead, log in to RealBird and set the option to your preference.
 
-- The RealBird Team
 
 

Summary of new RealBird features launched in 2011

RealBird-Bird-LargeToday is the last business day of 2011 and we thought it is the good time to summarize the main new RealBird features that we launched in 2011. 

Switched the RealBird Property Search from Google Base to Oodle data

As you may recall Google suddenly announced in January '11 the discontinuation of Google Base. Because the RealBird Property Search was based on data from Google Base, we had to find another solution. We successfully ported the application to use real estate data from Oodle, soft launched in March and made it available for all RealBird members in June. The new search application has been working great ever since and has delivered thousands and thousands of buyer leads to RealBird members.

New listing inventory widget replaced the old version, with color themes and custom transition effects

We retired one of our legacy sidebar listing inventory widgets and replaced it with a brand new one, which can be configured with custom color theme and custom transition effects.

The first version of the RealBird Mobile Real Estate Website was launched

In March, we launched the first version of the RealBird Mobile Real Estate Website service with vanity domain name and QR code support. Within weeks, thousands of mobile sites were set up by RealBird PRO members. It also received coverage from Inman News.  

The second version of the Mobile Real Estate Website added Property Search support

Soon after the initial launch, we also completed the mobile user interface for the RealBird Property Search and added to the RealBird Mobile Property Website service. Update to the platform (and the new desktop IE support) also made it possible from then on to embed the mobile real estate website on regular blogs and pages with the handy RealBird widget, including the inclusion of the QR code and a call-for-action message.

Default Property Website Theme editor added

One of the powerful features of the RealBird single property websites has always been the versatile theme editor. We realized however that even with the easy-to-use interface, it has been an unnecessary hassle to set up the custom design for each listing one by one, so we introduced the same powerful theme editor tool as a global configuration option. In other words, RealBird members can now set up a default custom design once and all new property sites will inherit this theme.

Introduced 3 Facebook Real Estate Page applications

Just in time for Facebook's application platform overhaul during the summer, we released three Facebook applications for different RealBird services. You can now easily add your listing inventory widget, map-based property search and your mobile real estate website to your Facebook business page.

Diligent SEO work brought major results: video thumbnails of your property websites are now shown on Google

We've been always focusing on SEO best practices, but 2011 brought some break throughs: Finally, over 1 million pages on RealBird has been indexed by Google and to our great surprise, RealBird became one of the few real estate information providers whose pages have been enhanced with video thumbnails on the Google search result pages. This is a very positive and stunning SEO news and together with the high ranking of the RealBird property websites, it represents a major improvement in visibility for our members.

Tighter integration of your RealBird featured listings and map-based property search

We also introduced a small, but powerful feature for RealBird PRO members. The RealBird map-based property search can now be configured to show your own featured listings as "sticky", highlighted icons on the map. We call them "sticky" icons, because they are shown on the map independently from the actual search criteria, as long as their location falls within the current map boundaries. This a great, non-intrusive advertisement of your own properties to home buyers using your map search.

United Kingdom coverage added to RealBird

We also extended support for most of the RealBird services for estate agents in the United Kingdom. With this launch, RealBird now provides online marketing services to US, Canada and UK agents and brokers. 

Brand new, major redesign of the flagship RealBird single property website platform launched

It's been a long time coming and finally, in October, we launched a major redesign of our flagship RealBird Listing Publisher property website platform. The system has many, many improvements and new features, while remaining fully backward compatible: new layout design, improved SEO, improved load speed, deeper social media integration, better lead capture, more automatic integration with 3rd party services such as Walkscore, ability to add more custom pages and content and many more features. We were very happy to receive an overwhelmingly positive response from all of our members regarding this major update.

New Craigslist property ad generator released

A revamped Craigslist property ad generator was launched in November, making it much easier for RealBird members to create a Craigslist ad with unlimited color theme options. Craigslist is one of the most popular classifieds ad platforms and this new tool makes it way easier to create much better looking ads for your RealBird listings. 

SMS keyword property marketing added to your mobile marketing toolkit

Just in time for the holiday season, we added a new listing marketing service to the RealBird mobile toolkit. We integrated RealBird with the leading SMS technology provider, Twilio and introduced SMS keyword marketing for your properties with an amazing, automatic lead capture feature.

Last but not least, 7,616 real estate professionals joined RealBird in 2011. This is our highest yearly registration number ever and we thank you all very much (long time and new members as well) for trusting your real estate marketing on the RealBird platform. 

We Wish You All A Very Happy & Successful New Year !

-- The RealBird Team
RealBird.com