Case Study 2 - real estate video production

This one is from Christopher Thiemet again.

Christopher reports that he improved his video production process compared to the previous one:

  1. Process is getting faster. It only took him an hour to upload the entire listing to the MLS and publish it via RealBird including shooting, editing and uploading the video.
  2. This time, he did a voice-over on the audio directly within iMovie to remove extra background noise. This  is good: It also enables the editor to redo the audio portion separately from the video. Quick iterations in the process can help you get the best quality audio and video mix and one can redo the voice over later on to clarify the message if needed.

Author: Real estate agent Christopher Thiemet
Camera used: Canon A620 - 7.1 megapixel
Editing: IMovie on MacBook Pro
Video sharing site: YouTube
Online listing publishing service: RealBird Publisher

Final video: http://listings.realbird.com/Default.aspx?id=F2D2C6E8&fid=3864

If you have a real estate video case study to share, please send it to info@realbird.com. We will post it on this blog as soon as we can. Please include the camera used, computer platform and the video editor software. Please include also the production time, including shooting, editing and publishing.


Case Study 1 - Real estate video production

We are starting a new series of real estate video production related case studies and tutorials to demystify the technology for the benefit of real estate professionals and consumers alike.

Producing and publishing real estate digital videos is way easier and more cost effective than it used to be even a few years ago- using low cost hardware, easy to use software plus sharing platforms such as YouTube, Yahoo Video and growing number of other video sites. Having high speed internet access available for the masses makes video uploading and sharing a reasonably quick process. Finally, the support for embedding videos from YouTube and other video sites by listing marketing tools such as the RealBird Publisher closes the production loop nicely.

Case Study #1
Real Estate Video in 15 minutes from shooting to publishing

Thanks for Christopher Thiemet for the first case study.

Author: Real estate agent Christopher Thiemet
Camera used: Canon A620 - 7.1 megapixel
Editing: IMovie on MacBook Pro
Video sharing site: YouTube
Online listing publishing service: RealBird Publisher

Total production time: 15 minutes (shooting, editing, uploading to YouTube and publishing via RealBird)

You can see the result here:
http://listings.realbird.com/Default.aspx?id=F2D2C6E8&fid=3759

If you'd like to participate in this series please email us the details of your real estate video production including equipment and software used, tips and tricks, and challenges you had to overcome.

BTW: We have a promotion code for our blog readers: If you decide to sign up with our service and use it as the listing marketing platform, make sure you use the following code for additional savings: 79BLG or follow this link. Feel free to share this promotion code with your fellow agents.


Immaculate Dogtown Bungalow

Check out our good friend, Christopher Thiemet's great use of real estate video on his property flier.

The video was taken by Christopher himself, touched up with iMovie on a Mac and shared via YouTube and published via the RealBird Publisher.

http://listings.realbird.com/Real_Estate/St_Louis/MO/3759.aspx

This is definitely where real estate advertising is heading. The time of the single images or complicated and expensive panorama tours is gone. With less effort and with all the new, free and low cost technologies, you can now take short videos with your digital camcorder and have them edited and shared easily on your own PC or Mac.

Do us a favor: If you are planning to buy or sell in St. Louis, MO make sure you visit Christopher's website for MLS search, market insight and real estate info in general


Learn more about the RealBird Publisher listing marketing tool here