The Most Important Tool for Rental Marketing on Open Listing Markets Is...

 

Open Rental Listings Marketing

The most important tool for rental marketing on open listing markets is the one that let you capture the leads contact information at the first interaction. Our recent post on Homes By SMS explains the value of lead capture early in the process with SMS text code marketing, and how it is crucial with open rental listings, where many can represent a property and compete for the business.

You can read the full post and get started on that blog, but here is a quick overviews:

Homes By SMS allows you to provide access to your home search application (rental searches in this particular use case) via text messaging. The main benefit for you is that you capture the lead at the very beginning of the search process, at the first interaction; and for your prospective clients the option provides a convenient way to easily start their search by simply texting (at places where that's the most convenient interaction)

In open listing rental markets, having access to lead information including name, email, demographics via the advanced caller ID option can be the difference between lead turned into a client and lead being lost.

Homes By SMS can integrate with the different RealBird search options (IDX, national search etc.) but it can be also set up to work with your existing search engine and application. We'll have more post about one of our recent custom search integrations, but you can get started with Homes By SMS with one of the many search engines it already supports.

-- The RealBird Team


Caller ID is Now Available for the RealBird SMS Real Estate Marketing platform

SmsTwilio - the service powering the RealBird SMS marketing platform - has some amazing new features using 3rd party Add-ons and we added support for them in RealBird as well.  This is just a quick post about this update while we are working on the full announcement, should you want to start exploring it today.

One of the most useful add-ons is the caller ID lookup feature. With that, you can now receive name, address, emails and other public, non-confidential information about your prospect via service providers like Next Caller. These are all actionable information and will greatly enhance your marketing efforts and best of all, it is a low, per-lead cost, so you only pay for it when you actually receive new inquiries. 

For example, adding Next Caller's add-on to your Twilio account will cost only an additional 5 cents per lead. The standard rate is 1.5 cent per lead and for a total of 1.5+5=6.5 cents per SMS inquiry, you can have access to the clients name, gender, address and email if publicly available.

To add this feature:

  1. Visit your Twilio account's Add-on page
  2. Select the add-on and click "Install" (e.g. Advanced Caller ID by Next Caller)
  3. On the Configuration page of the add-on, under the "Use it" section, select the checkbox for "Incoming SMS Message" and click "Save" at the bottom of that page.

That's all. No changes are necessary in your RealBird account, assuming you already have the SMS platform configured.

We'll publish a more detailed tutorial for new RealBird members and in case you haven't setup the SMS platform yet. In the meantime, should you have questions, please do not hesitate to email or call us.

Important note: Caller ID and related data are provided by third parties via Twilio and RealBird in no way can guarantee accuracy. We are just forwarding that data provided by them to you. Please follow all local and federal regulations when marketing to your clients using these information.

Happy Marketing !

-- The RealBird Team

 


Google's search update affects ranking based on mobile-friendliness. Your RealBird listings pass Google's test !

You may have heard of Google's upcoming update to its search algorithm which will affect ranking of sites based on their mobile-friendliness.

The good news is that your RealBird single property websites has been mobile-friendly for a long time and we do not expect any negative effects.

The screenshot below shows that the RealBird mobile single property website passes Google's own mobile-friendliness test. You can try it for your own RealBird listing as well.

Google-Mobile-Friendly-Test

 


The amazingly affordable RealBird SMS lead capture system

RealBird SMS Marketing With Twilio

We have been promoting some new techniques for using the RealBird PRO platform with Twilio's SMS system for the last few days. To our surprise, many of our clients were not familiar with the incredibly low cost of this system.

So here is the cost breakdown:

For only $99 (RealBird PRO) + $20 (Twilio) = $119 / year,

you can market unlimited properties

and unlimited niche searches, links and forms and

receive up to 533 SMS leads
(and unlimited leads via email, web, social etc.)
 

That is, only 23 cents per lead !!!

Or, by using the industry standard 1% closing rate on leads, you get 5 clients for only $119 dollars,
i.e. your cost is only $23.80 per closed, commission paying client 

The numbers above demonstrate a ridiculously great return, the "only" job left is to make sure that you do generate enough leads with the system. See this page to learn what you can use the RealBird SMS AnyLink service for. We'll have more best practices posts and webinars coming up, but in the meantime, don't forget that you can use the SMS/text messaging platform, both on the street (e.g. with sign riders and stickers) and also online (e.g. text messaging call-for-actions on Craigslist, squeeze pages, tweets etc.)

Should you have questions, or need help with set up and lead generation, please don't hesitate to contact us.

-- The RealBird Team

 

 


WOW: 8 foot by 2 foot custom banner by Kiamichi Realty for their RealBird mobile real estate website

This is very cool. Rob from Kiamichi Realty just sent us a few pictures of their brand new 8 foot by 2 foot banner that they created for promoting their mobile real estate website:

Kiamichi-Realty-1

We blurred out the SMS phone number so that we don't create additional charges for them through this post but you can still get the idea: Nicely design banner with large call-for-action message asking prospective clients to text the special RealBird keyword "M" to access Kiamichi Realty's mobile real estate information. They also added the a large QR code. If you have a QR reader on your phone, go ahead and scan it to see their mobile site in action.

Both mobile access methods redirect prospects to Kiamichi Realty's RealBird mobile real estate website showing their featured listings, their property search and the contact information with links to their social networks as well. The SMS text messaging platform also captures the prospect's phone number.

The picture below shows how large this banner is. Also note the cute dog - called Pedro - in the corner, relaxing after a job well done ! 

Kiamichi-Realty-2

You can visit Kiamichi Realty's website to learn more about their services and read their RealBird success story on our testiminials page.

If you are new to RealBird, you can read about the RealBird mobile real estate marketing platform here. 

Great job Rob and team ! Thank you very much for sharing the pics with us !

-- The RealBird Team
www.realbird.com