Question answered: "Why would I spend money on listing marketing in a seller's market?"

Sign Rider In Front Of House Square With MLS Number 500pxWe call our home real estate market the Greater San Francisco Bay Area, as some of our employees live on the Peninsula, a few minutes from San Francisco, others along the Monterey Bay and our HQ is in Santa Cruz. This is a territory of 50+ miles radius with common real estate market characteristics of very limited real estate inventory and very high real estate prices (in absolute and relative terms). It's a seller's market.

One of the questions we hear over and over again is why would an agent spend money on listing marketing in a seller's market, when the property "sells itself" quickly anyways, if priced correctly? The answer is not obvious at first glance, but a bit of elaboration shows many distinct benefits of marketing listings aggressively even in seller's markets:

First and foremost: When you are selling a particular property, you are also using that activity to get positioned for your next transaction. Below is a quick list of the many ways you can utilize an existing listing for pushing your overall business forward:

  1. Impressing current seller can lead to listing referrals: We heard of many stories and saw it first hand how a proper listing marketing process impresses the current client, who will then be way more likely to refer you to friends and family. Just make sure that the seller knows that you invest in his marketing whether it's a seller market or not, and demonstrate all that you do for them online and offline.
  2. Impressing neighbors can lead to listing referrals: Listing marketing technologies used at the house, including for example our RealBird SMS text code marketing can make neighbors notice your efforts. In a seller's market where the perception is that anyone can sell a properly priced home, this may very well be the differentiator that you need to win the next listing. It makes you stand out of the crowd. Nothing is more convincing than professionals who walk the extra mile.
  3. Growing your buyer side business: The more private-labeled technology you provide with your listing marketing, the bigger the chances of double ending your transactions. While double ending transactions may or may not be part of your business practice, getting buyer leads while selling a property ensures a healthy lead pipeline for future transactions by growing your prospective buyers database.

So how exactly does RealBird's technology help you in a sellers' market:

  1. Create single property websites for your current and past properties to impress the current seller and build and compound your online footprint. Make sure you let your seller know about it and share it with neighbors too, if possible.
  2. Syndicate and market your listings via social media and with listing widgets using the RealBird all-in-one toolkit
  3. Use our new all-inclusive Homes By SMS sign riders in front of your current property for sale and provide SMS mobile access to property information. You will impress your current seller, the neighbors and can capture buyer leads for future transactions during, before and after business hours. Automatically, 24/7.

We'll be writing more "Questions answered" type posts in the future, but we thought highlighting the benefits of listing marketing on a seller's market might be a good start. What do you think? 

Should you have questions about the new Homes By SMS text code marketing service for listing promotions and buyer and seller prospecting, please don't hesitate to contact us.

-- The RealBird Team


Open House Syndication is Now Available for Your Listings on RealBird

Open-house-photo-1444676632488-26a136c45b9bYou asked for it and now we have it: We are now syndicating your open house dates together with your listing information to major real estate portals including Zillow, Trulia and many others. Just like before, simply enter your upcoming open house dates for your listings on RealBird and we'll take care of the rest.

For those of you who haven't used the open house option on RealBird yet, here is a quick overview:

  1. Login to RealBird
  2. Add your listing or locate the existing one on the listing management page
  3. Follow the "Open House Dates" link and under the "Add another open house date" section, enter a date, the start time and the end time and click the "Add" button
  4. Repeat Step 3 for as many dates as you wish to add

We hope you like this new addition. Happy marketing !

-- The RealBird Team

www.realbird.com


Create social media images from your listing photos for easy sharing

Pablo-Social-Media-SharingYour property photos on RealBird are now now also shareable social media images.

As a follow-up feature for the popular photo branding tool, you can now create social media shareables from your RealBird listing photos with a few clicks. We integrated the service called Pablo from Buffer within the RealBird member area. 

You can access this feature on the list of listings page and on the listing photo management page. Just click the "Create a social media listing photo" link, which will take you to the Pablo editor, which will be automatically pre-populated with your property picture.

From there on, you can create different sizes for different social media sites with custom overlays and download or share them right away. Pablo also offers you an optional browser extension for easy image sharing, but this is not required for theRealBird integration.

Pablo lists 10 fun ways to use the service on their blog

 

Give it a try and let us know what you think!


Easily embed your YouTube and Vimeo videos on your RealBird property website

You can now easily embed your YouTube and Vimeo property videos on your RealBird property websites by simple adding the video Url in the editor, under the Media section. 

RealBird then automatically creates the embed code for both your mobile and desktop single property websites. You can of course create a separate Video page just like before, but this new feature will place your primary property video at a prominent place  as well, above the listing photos on the main page.

Below are two examples. One using a YouTube video, the other a video hosted on Vimeo.

Lakewood, CO house listed by David Dlugasch and promoted by Jim Smith of Golden Real Estate

Irvine, CA rental listing by Robin and Eric Fenchel, Century 21 Award

 

 


Photo orientation automatically fixed for your listings

A rarely occurring software bug in the photo upload utility is now fixed. In specific cases, when property photos were taken with wrong orientation with certain cameras and downloaded to the computer with a certain software, the photos were shown sideway or upside down after being uploaded to RealBird.

This software bug affected only a very small portion of the millions of property pictures uploaded to RealBird, but it was an issue nevertheless. 

From now on, this problem is fixed and won't happen to any pictures even in the few special cases mentioned above.

Those of you who have been affected before: thank you for your patience.

For all practical purposes, go ahead and upload your property pictures for your listings just like before. Nothing has changed on the user interface and there are no additional steps introduced. All the correction to pictures happen automatically in the background.

-- The RealBird Team
www.RealBird.com