Landing pages for listing marketing. Just Listed, Coming Soon, Open House, Hot Property and more

A powerful addition to your listing marketing (and seller prospecting) toolkit is now available in the RealBird member areaLead capture landing pages are now automatically created for your listings and you can use them for Coming Soon, Just Listed, general For Sale and For Rent, Open House and Hot Property social media campaigns. 

These are mobile-friendly "squeeze" pages that can dramatically improve your conversion rate of Facebook ads and you can of course use them in any type of social media campaigns.

With this recent update, you can now create the following presentation and marketing tools using RealBird

  • Facebook Advertisement landing pages: For Sale, For Rent, Just Listed, Coming Soon, Open House, Recently Repriced, Hot Property etc.
  • Single property websites
  • Virtual tours
  • Slideshow widgets
  • Embed codes for ActiveRain, blogs and classified ads

As an example, here is a landing page for a luxury home for sale in Palo Alto, CA courtesy of Juliana Lee of Keller Williams in Palo Alto. Click the photo below to see a live example.

Please don't submit the form, unless you are an interested home buyer or representative of one, so that Juliana do not get overloaded with testing inqueries. Rather, you can try it with your own listings in RealBird

For Sale In Palo Alto CA

To get started, just log into RealBird (or register here) and find the landing pages on your list of listings page or after you published a new one.

We hope you like this new marketing tool.  We'll have much more coming soon, including ability to customize the landing pages with your own text and  Facebook advertising templates for best results and many many more features.

-- The RealBird Team


Coming soon listings and draft property sites for seller interviews

Listing interview with sellerThe RealBird property sites now shows a Google StreetView image for listing without uploaded pictures.

This small improvement goes a long way when using RealBird for these two popular business cases:

Draft listings for seller interviews

Prior to signing the contract with the seller, you most likely won't have photos of the property or if it was listed before, rights of the photos probably belong to the previous agent or broker. With the new automatic inclusion of the Google StreetView photo, you can create a property website on RealBird that is presentable, set up your SMS marketing codes, QR codes and listing address domain name.

As a summary, make sure you create a draft RealBird property site even if you don't have photos before the interview and take the following with you:

  1. Create a draft RealBird single property website (it won't be syndicated as draft)
  2. Buy an address domain name for it - Make sure you showcase your "investment" to the potential seller. You are one foot in the door :)
  3. Setup your SMS text code for the listing - Make sure you tell them to try it out. Demo it to them.
  4. Bring your text code marketing sign rider to the presentation - Again, make sure you present it as part of the outstanding listing marketing package you provide, showcasing your 24x7 property marketing, even when the flyer boxes run low :)
  5. Print out the private labeled listing syndication and RealBird PRO marketing document in the member area and add it to your listing presentation kit

Coming soon properties 

Similar to draft listings, coming soon listings often lack photos for a while, but the nature of the Coming soon listing marketing is that you want to get the message out as soon as possible in order to test the market and also to build up anticipation. Having Google StreetView added automatically to RealBird listing sites with no photos, makes this marketing task a little bit easier and the presentation prettier while the property photos are being produced.

We hope you like this small but very useful upgrade. Much more is coming to your RealBird marketing toolkit, stay tuned !

-- The RealBird Team

 

 


Question answered: "Why would I spend money on listing marketing in a seller's market?"

Sign Rider In Front Of House Square With MLS Number 500pxWe call our home real estate market the Greater San Francisco Bay Area, as some of our employees live on the Peninsula, a few minutes from San Francisco, others along the Monterey Bay and our HQ is in Santa Cruz. This is a territory of 50+ miles radius with common real estate market characteristics of very limited real estate inventory and very high real estate prices (in absolute and relative terms). It's a seller's market.

One of the questions we hear over and over again is why would an agent spend money on listing marketing in a seller's market, when the property "sells itself" quickly anyways, if priced correctly? The answer is not obvious at first glance, but a bit of elaboration shows many distinct benefits of marketing listings aggressively even in seller's markets:

First and foremost: When you are selling a particular property, you are also using that activity to get positioned for your next transaction. Below is a quick list of the many ways you can utilize an existing listing for pushing your overall business forward:

  1. Impressing current seller can lead to listing referrals: We heard of many stories and saw it first hand how a proper listing marketing process impresses the current client, who will then be way more likely to refer you to friends and family. Just make sure that the seller knows that you invest in his marketing whether it's a seller market or not, and demonstrate all that you do for them online and offline.
  2. Impressing neighbors can lead to listing referrals: Listing marketing technologies used at the house, including for example our RealBird SMS text code marketing can make neighbors notice your efforts. In a seller's market where the perception is that anyone can sell a properly priced home, this may very well be the differentiator that you need to win the next listing. It makes you stand out of the crowd. Nothing is more convincing than professionals who walk the extra mile.
  3. Growing your buyer side business: The more private-labeled technology you provide with your listing marketing, the bigger the chances of double ending your transactions. While double ending transactions may or may not be part of your business practice, getting buyer leads while selling a property ensures a healthy lead pipeline for future transactions by growing your prospective buyers database.

So how exactly does RealBird's technology help you in a sellers' market:

  1. Create single property websites for your current and past properties to impress the current seller and build and compound your online footprint. Make sure you let your seller know about it and share it with neighbors too, if possible.
  2. Syndicate and market your listings via social media and with listing widgets using the RealBird all-in-one toolkit
  3. Use our new all-inclusive Homes By SMS sign riders in front of your current property for sale and provide SMS mobile access to property information. You will impress your current seller, the neighbors and can capture buyer leads for future transactions during, before and after business hours. Automatically, 24/7.

We'll be writing more "Questions answered" type posts in the future, but we thought highlighting the benefits of listing marketing on a seller's market might be a good start. What do you think? 

Should you have questions about the new Homes By SMS text code marketing service for listing promotions and buyer and seller prospecting, please don't hesitate to contact us.

-- The RealBird Team


Open House Syndication is Now Available for Your Listings on RealBird

Open-house-photo-1444676632488-26a136c45b9bYou asked for it and now we have it: We are now syndicating your open house dates together with your listing information to major real estate portals including Zillow, Trulia and many others. Just like before, simply enter your upcoming open house dates for your listings on RealBird and we'll take care of the rest.

For those of you who haven't used the open house option on RealBird yet, here is a quick overview:

  1. Login to RealBird
  2. Add your listing or locate the existing one on the listing management page
  3. Follow the "Open House Dates" link and under the "Add another open house date" section, enter a date, the start time and the end time and click the "Add" button
  4. Repeat Step 3 for as many dates as you wish to add

We hope you like this new addition. Happy marketing !

-- The RealBird Team

www.realbird.com


Create social media images from your listing photos for easy sharing

Pablo-Social-Media-SharingYour property photos on RealBird are now now also shareable social media images.

As a follow-up feature for the popular photo branding tool, you can now create social media shareables from your RealBird listing photos with a few clicks. We integrated the service called Pablo from Buffer within the RealBird member area. 

You can access this feature on the list of listings page and on the listing photo management page. Just click the "Create a social media listing photo" link, which will take you to the Pablo editor, which will be automatically pre-populated with your property picture.

From there on, you can create different sizes for different social media sites with custom overlays and download or share them right away. Pablo also offers you an optional browser extension for easy image sharing, but this is not required for theRealBird integration.

Pablo lists 10 fun ways to use the service on their blog

 

Give it a try and let us know what you think!