Question answered: "Why would I spend money on listing marketing in a seller's market?"

Sign Rider In Front Of House Square With MLS Number 500pxWe call our home real estate market the Greater San Francisco Bay Area, as some of our employees live on the Peninsula, a few minutes from San Francisco, others along the Monterey Bay and our HQ is in Santa Cruz. This is a territory of 50+ miles radius with common real estate market characteristics of very limited real estate inventory and very high real estate prices (in absolute and relative terms). It's a seller's market.

One of the questions we hear over and over again is why would an agent spend money on listing marketing in a seller's market, when the property "sells itself" quickly anyways, if priced correctly? The answer is not obvious at first glance, but a bit of elaboration shows many distinct benefits of marketing listings aggressively even in seller's markets:

First and foremost: When you are selling a particular property, you are also using that activity to get positioned for your next transaction. Below is a quick list of the many ways you can utilize an existing listing for pushing your overall business forward:

  1. Impressing current seller can lead to listing referrals: We heard of many stories and saw it first hand how a proper listing marketing process impresses the current client, who will then be way more likely to refer you to friends and family. Just make sure that the seller knows that you invest in his marketing whether it's a seller market or not, and demonstrate all that you do for them online and offline.
  2. Impressing neighbors can lead to listing referrals: Listing marketing technologies used at the house, including for example our RealBird SMS text code marketing can make neighbors notice your efforts. In a seller's market where the perception is that anyone can sell a properly priced home, this may very well be the differentiator that you need to win the next listing. It makes you stand out of the crowd. Nothing is more convincing than professionals who walk the extra mile.
  3. Growing your buyer side business: The more private-labeled technology you provide with your listing marketing, the bigger the chances of double ending your transactions. While double ending transactions may or may not be part of your business practice, getting buyer leads while selling a property ensures a healthy lead pipeline for future transactions by growing your prospective buyers database.

So how exactly does RealBird's technology help you in a sellers' market:

  1. Create single property websites for your current and past properties to impress the current seller and build and compound your online footprint. Make sure you let your seller know about it and share it with neighbors too, if possible.
  2. Syndicate and market your listings via social media and with listing widgets using the RealBird all-in-one toolkit
  3. Use our new all-inclusive Homes By SMS sign riders in front of your current property for sale and provide SMS mobile access to property information. You will impress your current seller, the neighbors and can capture buyer leads for future transactions during, before and after business hours. Automatically, 24/7.

We'll be writing more "Questions answered" type posts in the future, but we thought highlighting the benefits of listing marketing on a seller's market might be a good start. What do you think? 

Should you have questions about the new Homes By SMS text code marketing service for listing promotions and buyer and seller prospecting, please don't hesitate to contact us.

-- The RealBird Team


Real estate listing syndication network flyer for your listing presentations, branded for you.

We have updated your private-labeled client handout of your listing syndication network. These printable flyers can be used at listing presentations to show your clients many of the major real estate portals where you syndicate their listing information to, using your RealBird PRO membership. Your updated client handout documents can be downloaded in the member area.

Here is a sample one below, using our demo account. Your version will be private labeled with your own photo and contact information of course..  Get yours at RealBird.com


Apartments.com now shows your rentals via your RealBird listing syndication service

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In an ongoing effort to deliver your real estate ads to as many online places and in front of as many people as possible, RealBird now syndicates your rentals to Apartments.com, one of the main rental search destination sites by CoStar Group. 

This RealBird syndication destination is available for US rental listings only. There are no additional steps required by you, just keep publishing your properties for rent on RealBird as before.

Happy Marketing !

-- The RealBird Team


New syndication partner site Casalova now shows your RealBird rental listings

CasalovaWe are happy to introduce the latest addition to our syndication partner sites.

Casalova is a Canadian rental portal. It provides an end-to-end rental platform that streamlines the rental process and it is available for both the Canadian and USA market . With our recent integration, whenever you add or an update a rental listing on RealBird, they are now automatically syndicated to Casalova as well. 

Enjoy and keep publishing with RealBird !

-- The RealBird team


Open House Syndication is Now Available for Your Listings on RealBird

Open-house-photo-1444676632488-26a136c45b9bYou asked for it and now we have it: We are now syndicating your open house dates together with your listing information to major real estate portals including Zillow, Trulia and many others. Just like before, simply enter your upcoming open house dates for your listings on RealBird and we'll take care of the rest.

For those of you who haven't used the open house option on RealBird yet, here is a quick overview:

  1. Login to RealBird
  2. Add your listing or locate the existing one on the listing management page
  3. Follow the "Open House Dates" link and under the "Add another open house date" section, enter a date, the start time and the end time and click the "Add" button
  4. Repeat Step 3 for as many dates as you wish to add

We hope you like this new addition. Happy marketing !

-- The RealBird Team

www.realbird.com