Using the RealBird branded property photo in a Craigslist ad

To follow up with our previous posts about the new RealBird branded listing photos tool, please see below an example of it combined with the RealBird SMS platform in a Craigslist ad.

Rare land with lots of potential in the heart of technology and luxury

The link of the Craigslist ad will expire eventually, but until then, you can view it online as well. 

Do you have an example of your usage of these RealBird services that we could share with others? 

 


Craigslist posting update

Over the past 2 weeks we’ve received several support requests from users wondering why their postings to Craigslist look different from what they previewed in the RealBird posting tool, so we thought a quick update is in order: For reasons still un-announced, Craigslist started restricting the use of certain HTML tags and external links in certain market areas. As far as we know, this restriction applies now in Texas, New York, Massachusetts and Florida.

If you are in a different area and are also experiencing such a problem with your postings please send us an email so we know. We have now added a “Basic, no photos” option in the options selection area. This option creates a simple posting format code that you copy-paste to the Craigslist posting field, and then you will need to upload the photos manually – this should work with no problems if the “Modern” or “Classic” style options do not work for you.

Craigslist-Theme-Option-Panel

-- The RealBird Team
www.RealBird.com 


Additional options for your Craigslist real estate ads with RealBird

Some of you have asked for it so now you can configure the RealBird Craigslist ad generator and decide whether to include a single photo only or multiple photos on your Craigslist postss.

Perfect for A/B testing: post one ad on Craigslist with multiple photos and then one of the same with a single photo a week later and see which one generates more click-throughs to your RealBird single property website and which one eventually brings more inquiries.

Below are the screenshots showing how to set this option when generating your Craigslist ad with RealBird.

Multiple photos enabled (default option):

Craigslist-RealBird-ad-multiple-photo-w600

Single photo only in your Craigslist post:

Craigslist-RealBird-ad-single-photo-w600

You can access your Craigslist post code generator from your RealBird member area on the "Listing Marketing" page.

We hope you like this new feature !

Happy Labor Day !

-- The RealBird Team
www.realbird.com 


Summary of new RealBird features launched in 2011

RealBird-Bird-LargeToday is the last business day of 2011 and we thought it is the good time to summarize the main new RealBird features that we launched in 2011. 

Switched the RealBird Property Search from Google Base to Oodle data

As you may recall Google suddenly announced in January '11 the discontinuation of Google Base. Because the RealBird Property Search was based on data from Google Base, we had to find another solution. We successfully ported the application to use real estate data from Oodle, soft launched in March and made it available for all RealBird members in June. The new search application has been working great ever since and has delivered thousands and thousands of buyer leads to RealBird members.

New listing inventory widget replaced the old version, with color themes and custom transition effects

We retired one of our legacy sidebar listing inventory widgets and replaced it with a brand new one, which can be configured with custom color theme and custom transition effects.

The first version of the RealBird Mobile Real Estate Website was launched

In March, we launched the first version of the RealBird Mobile Real Estate Website service with vanity domain name and QR code support. Within weeks, thousands of mobile sites were set up by RealBird PRO members. It also received coverage from Inman News.  

The second version of the Mobile Real Estate Website added Property Search support

Soon after the initial launch, we also completed the mobile user interface for the RealBird Property Search and added to the RealBird Mobile Property Website service. Update to the platform (and the new desktop IE support) also made it possible from then on to embed the mobile real estate website on regular blogs and pages with the handy RealBird widget, including the inclusion of the QR code and a call-for-action message.

Default Property Website Theme editor added

One of the powerful features of the RealBird single property websites has always been the versatile theme editor. We realized however that even with the easy-to-use interface, it has been an unnecessary hassle to set up the custom design for each listing one by one, so we introduced the same powerful theme editor tool as a global configuration option. In other words, RealBird members can now set up a default custom design once and all new property sites will inherit this theme.

Introduced 3 Facebook Real Estate Page applications

Just in time for Facebook's application platform overhaul during the summer, we released three Facebook applications for different RealBird services. You can now easily add your listing inventory widget, map-based property search and your mobile real estate website to your Facebook business page.

Diligent SEO work brought major results: video thumbnails of your property websites are now shown on Google

We've been always focusing on SEO best practices, but 2011 brought some break throughs: Finally, over 1 million pages on RealBird has been indexed by Google and to our great surprise, RealBird became one of the few real estate information providers whose pages have been enhanced with video thumbnails on the Google search result pages. This is a very positive and stunning SEO news and together with the high ranking of the RealBird property websites, it represents a major improvement in visibility for our members.

Tighter integration of your RealBird featured listings and map-based property search

We also introduced a small, but powerful feature for RealBird PRO members. The RealBird map-based property search can now be configured to show your own featured listings as "sticky", highlighted icons on the map. We call them "sticky" icons, because they are shown on the map independently from the actual search criteria, as long as their location falls within the current map boundaries. This a great, non-intrusive advertisement of your own properties to home buyers using your map search.

United Kingdom coverage added to RealBird

We also extended support for most of the RealBird services for estate agents in the United Kingdom. With this launch, RealBird now provides online marketing services to US, Canada and UK agents and brokers. 

Brand new, major redesign of the flagship RealBird single property website platform launched

It's been a long time coming and finally, in October, we launched a major redesign of our flagship RealBird Listing Publisher property website platform. The system has many, many improvements and new features, while remaining fully backward compatible: new layout design, improved SEO, improved load speed, deeper social media integration, better lead capture, more automatic integration with 3rd party services such as Walkscore, ability to add more custom pages and content and many more features. We were very happy to receive an overwhelmingly positive response from all of our members regarding this major update.

New Craigslist property ad generator released

A revamped Craigslist property ad generator was launched in November, making it much easier for RealBird members to create a Craigslist ad with unlimited color theme options. Craigslist is one of the most popular classifieds ad platforms and this new tool makes it way easier to create much better looking ads for your RealBird listings. 

SMS keyword property marketing added to your mobile marketing toolkit

Just in time for the holiday season, we added a new listing marketing service to the RealBird mobile toolkit. We integrated RealBird with the leading SMS technology provider, Twilio and introduced SMS keyword marketing for your properties with an amazing, automatic lead capture feature.

Last but not least, 7,616 real estate professionals joined RealBird in 2011. This is our highest yearly registration number ever and we thank you all very much (long time and new members as well) for trusting your real estate marketing on the RealBird platform. 

We Wish You All A Very Happy & Successful New Year !

-- The RealBird Team
RealBird.com 


Text message (SMS) marketing, new Craigslist ad template, Contacts and Leads export

Just in time for the holiday season: we completed and launched some new features for RealBird, some pretty cool ones in fact. Let's see the details:

Text message (SMS) real estate marketing for your RealBird listings

RealBird-Twilio-Get-Started-Banner

We integrated RealBird with Twilio, the leading and most cost effective voice and SMS messaging platform. The RealBird Text Message (SMS) Real Estate Marketing Service enables your prospective home buyers to send a short code (text message) via their mobile phone to your dedicated number and receive your property information instantly on their cell phone. The automatically returned text message will contain the brief information of your property, your phone number and a link to your RealBird mobile property website. The RealBird service will also capture the phone numbers of the prospects, notifies you instantly and save these leads for you. This is an additional option to the existing RealBird QR code marketing tool to supports mobile consumers who can not or do not want to scan your QR code. Together with the RealBird QR codes, you can now reach all different type of mobile users.

It's quick to get started and it is very cost effective:

  • RealBird PRO membership (US and Canada): only $99/year for unlimited listings - if you are a PRO member, no additional RealBird fee applies
  • Twilio local phone number: $1/monoth . That's right, only a buck per month
  • Twilio text message charge: 1 cent per SMS received and 1 cent per SMS sent back to the consumer. So a captured lead is only $0.02 ( 2 cents/lead ). This is only due when you actually received a lead

 You can be up and running in 10 minutes: 

New Craigslist ad template

As a follow-up on the new RealBird single property website platform that we launched in October, the Craigslist ad template is now upgraded as well. Not only the ad looks much nicer, it also provides you with unlimited color themes and an option to turn particular links on and off. The RealBird code generator is also improved to reduce the time it takes from start to finish to post your RealBird listings on Craigslist.

RealBird-Craigslist-Real-Estate-Ad

There is nothing new to learn: You can access the code generator from the Listing Management page in the RealBird member area or through your RealBird Quick Share page. Just click "Post to Craigslist" and the new interface opens (example above). Just follow the onscreen instructions and your custom and beautiful ad can be on Craigslist in a few minutes.

Contacts and Leads export

A simple tool has been also added to your Contacts and Leads database on RealBird. You can export those databases now as comma delimited files (CSV) and then import the contacts and leads into your 3rd party CRM or newsletter service. Visit the "Contacts" and "Leads" tab in the RealBird member area and click the "Export" link. Just as a reminder, prospects in the Contacts database are those who created their own account on your RealBird Property Search and Leads are those who explicitly requested more information, market stats from you or asked to schedule a showing. These are leads collected through all of your RealBird applications, including your property websites, property search modules, your RealBird browser toolbar, mobile sites and so on.

Well, that's probably our last major launch this year, but there are much more to be introduced in the upcoming few months. Should you have questions about any of these new add-on features, please do not hesitate to ask.

Thanks and Happy Holidays !

** The RealBird Team **

RealBird.com