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Question answered: "Why would I spend money on listing marketing in a seller's market?"

Sign Rider In Front Of House Square With MLS Number 500pxWe call our home real estate market the Greater San Francisco Bay Area, as some of our employees live on the Peninsula, a few minutes from San Francisco, others along the Monterey Bay and our HQ is in Santa Cruz. This is a territory of 50+ miles radius with common real estate market characteristics of very limited real estate inventory and very high real estate prices (in absolute and relative terms). It's a seller's market.

One of the questions we hear over and over again is why would an agent spend money on listing marketing in a seller's market, when the property "sells itself" quickly anyways, if priced correctly? The answer is not obvious at first glance, but a bit of elaboration shows many distinct benefits of marketing listings aggressively even in seller's markets:

First and foremost: When you are selling a particular property, you are also using that activity to get positioned for your next transaction. Below is a quick list of the many ways you can utilize an existing listing for pushing your overall business forward:

  1. Impressing current seller can lead to listing referrals: We heard of many stories and saw it first hand how a proper listing marketing process impresses the current client, who will then be way more likely to refer you to friends and family. Just make sure that the seller knows that you invest in his marketing whether it's a seller market or not, and demonstrate all that you do for them online and offline.
  2. Impressing neighbors can lead to listing referrals: Listing marketing technologies used at the house, including for example our RealBird SMS text code marketing can make neighbors notice your efforts. In a seller's market where the perception is that anyone can sell a properly priced home, this may very well be the differentiator that you need to win the next listing. It makes you stand out of the crowd. Nothing is more convincing than professionals who walk the extra mile.
  3. Growing your buyer side business: The more private-labeled technology you provide with your listing marketing, the bigger the chances of double ending your transactions. While double ending transactions may or may not be part of your business practice, getting buyer leads while selling a property ensures a healthy lead pipeline for future transactions by growing your prospective buyers database.

So how exactly does RealBird's technology help you in a sellers' market:

  1. Create single property websites for your current and past properties to impress the current seller and build and compound your online footprint. Make sure you let your seller know about it and share it with neighbors too, if possible.
  2. Syndicate and market your listings via social media and with listing widgets using the RealBird all-in-one toolkit
  3. Use our new all-inclusive Homes By SMS sign riders in front of your current property for sale and provide SMS mobile access to property information. You will impress your current seller, the neighbors and can capture buyer leads for future transactions during, before and after business hours. Automatically, 24/7.

We'll be writing more "Questions answered" type posts in the future, but we thought highlighting the benefits of listing marketing on a seller's market might be a good start. What do you think? 

Should you have questions about the new Homes By SMS text code marketing service for listing promotions and buyer and seller prospecting, please don't hesitate to contact us.

-- The RealBird Team


Homes By SMS now works with your existing IDX website

Sherrie Snideman Photo
Homes By SMS
- our all-inclusive buyer prospecting text code marketing service - can be configured with your existing IDX search service, in most cases.

As a quick overview: Homes By SMS allows you to provide a mobile home search tool to prospective buyers, going through a texting interface. You can use different call-to-action messages on print flyers, sign riders, postcards, sweepstakes and online landing pages, asking home buyers to text a location to your dedicated SMS phone numbers. The system then returns them a link to the search results and captures their contact information for your CRM, right away, at first interaction.

As an example, see the current capabilities of the Homes By SMS implementation for Sherrie Snideman's (of Century 21 Everest Realty Group in Midvale, UT)

Her website at UtahHomeDetective.com has its own IDX search feature and we configured her Homes By SMS service to handle the following location and keyword types, directing home buyers to deep linked result pages on her own site:

  1. City – home buyers can text any cities to the Homes By SMS phone number
  2. Zip code – similar to the city search but more targeted search result is provided
  3. Neighborhood – neighborhood search is a great option for seller prospecting via postcards for example. Just ask them to text their neighborhood’s name to your Homes By SMS phone number and see what nearby homes are selling for
  4. Full address lookup – buyers can look up properties on the MLS using the full address
  5. MLS Number lookup – buyers can look up properties by their MLS number

As with the rest of the Homes By SMS implementations, the setup fee includes a free sign rider and 50 free postcards to jumpstart the marketing.The monthly fee includes the texting/SMS messaging costs for up to 100 leads each months ! It's all-inclusive and you can get started right away.

Learn more about RealBird's Homes By SMS service and ask for a demo