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How to Sell Your Home Faster to a Younger Buyer - Guest Post By Houzz

Educating my clients about the audience they will be marketing to is one of the most important things a home stager can do. When you put your home on the market to sell, you should know that the next owner will likely be younger than you are. That's why you should stop thinking about what you like or want in a home and start thinking about what your most likely buyer will want.
Modern living
1. Stick with warm, neutral walls. If your target demographic is "young professional" or "young family," try using a warm gray as a neutral wall color. The gold or pinky-beige wall color you chose 10 years ago is going to seem outdated to this new group of home buyers. On-trend neutrals like grays allow potential homeowners to envision bringing in complementary colors and clean-lined furnishings to make it their own.
Various Work
2. Invest in white cabinetry. Many home buyers younger than 40 prefer white or off-white kitchen cabinetry. They don't want to see their momma's dark kitchen cabinetry in their new home! Consider a kitchen facelift if you have dark kitchen cabinetry with orange or red undertones. Benjamin Moore's Advance is a great paint to consider. It's a hybrid of latex and oil, and it requires very little prep work.
Teri Turan
3. Update your appliances. Many younger home buyers cannot fathom buying a home without stainless steel appliances. You'll need to update your almond ones with stainless replacements before putting it on the market.
Impala Black
4. Look for simple stone countertops. Granite and stone countertops are a must-have for most young home buyers — it will make the difference between whether they choose your home or your neighbor's home. But don't make the mistake of installing busy or taste-specific granite that may not appeal to everyone. If you plan to be in your home for a long time, go for it — but not if you plan to sell within the next few years. Instead, choose a granite that is almost black or something with a minimum of colors and veining. Anything more might be a turnoff to those picky younger buyers.
Summer Home
5. Open up your shower space. Young professionals love large, open glass showers. The garden-variety tub isn't where it's at anymore.
Cow Hollow Historic Home
6. Keep it simple for families with children. People with young kids are less likely to want a fixer-upper. If your target demographic is "young family with small children," it's important that your property be ready for them to move right in. Make sure the home has no unfinished projects or red flags for young families. 7. Consider selling your home as a fixer-upper. If your neighborhood is becoming a mecca for young professionals, there may be some appeal to the fixer-upper if the price is right. These younger adults without children may have the time, energy and imagination for making over an older home. Even so, the price will have to be lower than if it were picture perfect.

Apartments.com now shows your rentals via your RealBird listing syndication service

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In an ongoing effort to deliver your real estate ads to as many online places and in front of as many people as possible, RealBird now syndicates your rentals to Apartments.com, one of the main rental search destination sites by CoStar Group. 

This RealBird syndication destination is available for US rental listings only. There are no additional steps required by you, just keep publishing your properties for rent on RealBird as before.

Happy Marketing !

-- The RealBird Team


Scheduled System Maintenance On Nov 6, 2016

We will be performing a scheduled system maintenance on our platform on November 6, 2016 from 8 PM to 10 PM, Pacific time (11 PM to 1 AM on the East Coast). The service may be unavailable during this time. We do our best to complete the task as fast as we can. We'll keep you updated on our Facebook Page.

Thank you and sorry for the inconveniences.

-- The RealBird Team