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January 2012
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Unifying the RealBird mobile user interfaces

By looking at our web analytics of the last few months, we noticed a solid month-to-month growth in smartphone access on the RealBird property marketing platform. 15.4% of visitors on the RealBird members' sites were using smartphones in November 2011 and the number has been growing ever since. As of February 2012, it is up to 18.6%, up more than one percent from January's 17.5% and there is no sign of slowing down.

We have been planning to unify the RealBird mobile user interfaces for a while, but this trend convinced us that the time had arrived for implementation and we just launched the first set of updates today.

See below the summary of the new features, all of them are automatically applied to RealBird PRO property websites:

RealBird Unified Mobile Platform

  1. We are now "deep linking" into your RealBird Mobile Real Estate Site to show the property details. 
  2. "Deep linking" now applies no matter where your visitors come from: via your SMS text keyword marketing, your QR codes, or following a link on social media or blog posts, from any sources as long as the consumer is using his or her smartphone to access your listing information
  3. When the mobile listing information is "deep linked" to (vs navigation from your RealBird mobile website's homepage), the header of the details page is slightly different: your mobile property page shows the "Home" icon on the top left, "Info" as the header and a "Nearby" button on the top right. The "Home" icon links to your RealBird Mobile Website's homepage, where visitors can see your other listings, start a property search or read your blog posts. The "Nearby" button links directly to your RealBird Mobile Search form so that they can find other properties and send inquiries about those to you. 
  4. We also added a second call-for-action link - called "Schedule Showing" - below the primary photo. It opens the same inquiry form as the previously and still available "Request More Info" button at the bottom of the mobile listing page. We've noticed a great deal of improvement in visitors-to-lead conversion, ever since we added the "Schedule Showing" button to the regular single property websites, so we decided to add it to the mobile version as well.
  5. Finally, "Draft" listings (unpublished RealBird listings, saved as Drafts) are shown on the mobile devices. This is only applicable for deep linked property pages, so they won't show up in your featured listings list if the mobile user starts the navigation from your RealBird mobile website's homepage.

This last option - i.e. showing draft listings - is a very powerful marketing tool for Expired and FSBO listing interviews. You can now set up a "Draft" listing on RealBird for your prospective sellers prior to the interview. And because the property site has "Draft" status, it won't be syndicated, search engine indexed or shown on your public RealBird widgets. However you can create its own SMS text keyword, QR code and demonstrate your mobile marketing capabilities for your prospective sellers. Just ask them to scan their own QR code on their smartphone or text the SMS keyword to the phone number and they can see the instant result. Wow them with your mobile marketing services. When you win the listing, you can log back into RealBird and you can "Publish" the draft property website easily. Just a quick note: in case of expired listings, make sure you don't use copyrighted materials: e.g. the previous agent's photos, notes etc.

Let us know what you think?

Thanks and Enjoy !

-- The RealBird Team
www.realbird.com 

 

 


How to create a PDF flyer from your RealBird property website

Did you know? The new RealBird property website can be printed as a single page flyer in most modern browsers and you can also easily convert it to a PDF file and even share it via Scribd and other document sharing services. Below is a quick tutorial on how to convert your RealBird listings into PDf files:

All of the browsers on Apple OS X supports "printing" to PDF instead of a physical printer and on Windows, the Google Chrome browser has built-in support for the same. For Windows users, we suggest to download Google Chrome, it takes only a minute or so to set it up and you can still use IE for your MLS etc. should you need that.

So let's see how this can be accomplished:

Screenshots on Mac OS X

Using Firefox on Mac

RealBird Printing Mac Firefox

By default Firefox on Mac includes "Page Headers" and "Page Footers". Make sure you select "blank" for those field. Then click the "PDF" button at the bottom to save the print flyer in a PDF file.

Using Safari on Mac

RealBird Printing Mac Safari

In Safari, the page headers and footers are turned off by default, so just click on the PDF button and save the print view as a PDF file. Google Chrome behaves the same way on Mac and Windows so we'll show the Windows screen shots below.

Screenshots on Windows

You can print the flyers seamlessly with any modern browsers on Windows (latest Firefox, Safari, IE 9 etc.) but the Google Chrome on Windows (and on the Mac) also provides you with an option to create PDF flyers. See the screenshot below:

Google Chrome PDF Printing

Select "PDF" in the "Destination" list and uncheck the "Headers and footers" (as marked with the arrows above) and click "Print" on the top. Finally, save you PDF flyers to your computer

How to access your printable flyer from RealBird

Currently, you can access the printable flyer via your single property website. Click-through to your listing site from the RealBird member area, then click the "Print Flyer" button on the right side. Once the printable page is loaded, just proceed with the browser's Print functionality as usual and refer to the screenshot above to hide the page header and footer.

While the current printable RealBird flyers were not created to replace your high-end, custom designed real estate print ads, in many cases - due to its simple, elegant and adaptive design - you can use them for many different purposes:

  1. For your homes for sale - should you find the RealBird format to serve this purpose
  2. For your rental ads - we've noticed an increasing number of rentals listed on RealBird. Commission structure is different when "selling" rental leases vs. homes and especially with lower-end rentals, this commission level may not justify the cost of custom designed print flyers, plus the sales cycle might be faster so you won't have time to wait for your custom designs to be produced. The RealBird printable flyer can be a perfect and free add-on tool for this purpose
  3. When you ran out of your custom designed flyers - you can quickly print new ones with RealBird while waiting for your high-quality flyers to be shipped again. Don't let your flyer boxes sit empty in front of the house or the rental. 
  4. The PDF version of the RealBird printable flyer can also be uploaded to scribd.com and with careful naming and tagging, you can get additional SEO benefits and distribution points.
An example RealBird flyer saved as PDF and shared on Scribd.com
 
Finally here is an example of a RealBird property website saved as PDF, then uploaded to scribd.com and embedded in a blog post (courtesy of Janie Coffey. This is a printable PDF flyer generated via RealBird of Janie's RealBird property website of 2280 SW 154th Ave, Davie, FL 33326 )
 
Thanks for reading & enjoy ! 
 
-- The RealBird Team

Listed on RealBird, Pinned on Pinterest, Embedded in a Blog Post

Are you using Pinterest to save your favorite web destinations and your properties on RealBird? If you do, there is now another way to promote your RealBird listing websites together with your Pinterest profile:

  1. We added a the Pinterest button to the bottom sharing bar of your RealBird property websites. Use that or your Pinterest browser bookmarklet to pin your own RealBird listings on one of your Pinterest boards
  2. Once pinned, click on the listing photo and Pinterest will show a lighbox of your shared photo, your description, re-pins etc. and also a set of sharing buttons on the right
  3. Click the "Embed" button
  4. Copy and paste the code into your blog post (HTML view of the editor) and you are done.

Real estate property pins on Pinterest

The result of one my RealBird pins is shown below. The listing information and property website is courtesy of Brian Sheridan Merrick. Note the link to the RealBird listing website and to my Pinterest profile below the image: