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May 2011
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Facebook Page Apps: Map-based Search and Mobile Real Estate Website

You can now create three distinct Facebook Real Estate Page Tabs with RealBird PRO

  1. one for your Featured Listings
  2. one for your Map-based Search and 
  3. one for promoting your Mobile Real Estate Website
    with live preview and with a call-for-action including your QR code

See the examples below and link to the tutorials:

Map-based Search Facebook Page Tab

Map-based Search Facebook

See a live example on Janie Coffey's Coral Gables Real Estate Facebook Page

or on our RealBird Facebok Page

Mobile Real Estate Website Facebook Page Tab

Mobile Real Estate Facebook

See live example on Janie Coffey's Coral Gables Real Estate Facebook Page

or on our RealBird Facebok Page

Featured Listings Facebook Page Tab

Featured Listings Facebook

See live example on Janie Coffey's Coral Gables Real Estate Facebook Page

or on the RealBird Facebook Page

How to add these modules to your own Facebook Page

We wrote 3 step-by-step tutorials, one for each modules. You can find them on this page. At first glance it may look long due to the screenshots showing each step, but it is really simple:

  1. Add the Static Iframe Tab application to your Facebook Page
  2. Copy and paste the code (mobile site, map-search or featured listings photowall) into the config box
  3. Rename and rearrange the tab link

SEO benefits:

According to the whitepaper we posted earlier and also based on our own experiments, Facebook Page Tabs (and also status updates) are now fully indexed by Google and Bing.

Picking the correct label for those sidebar links and adding the right content may increase your visibility in search engines as well. It's similar to adding multiple pages to your website and blog to target long tail keywords. Adding multiple tabs with the proper headers, tab labels and tab content can help with your Facebook SEO as well. Based on our tutorials, you may want to set up several neighborhood map searches and properly name the tab links accordingly. It is a good Facebook SEO practice and also great for engaging your fans.

Should you have questions on how to use these new features please do not hesitate to ask.

Thanks

 

-- Zoltan 
RealBird.com

 

 


Google +1, LinkedIn, Twitter and other sharing tools are now easier to use with RealBird

We just made it easier for you and your visitors to share your listing information on social networks.

Your RealBird single property websites, your Quick Share page and also the listing editor confirmation page now show a new, large social media sharing module. We have been supporting social network sharing for your listings for years, but this update introduces some accessibility improvements and also adds a large button with counters for the new Google +1 button and for LinkedIn as well.

Social Sharing Buttons

What is Google +1 ?

Google +1 is a brand new social plugin from Google. It is similar to the Facebook Like button you see on many websites ( including your RealBird listing sites). You or your visitors can "vote up" content found either on Google's search result or on 3rd party websites, e.g. your RealBird property websites. Google then uses this vote to highlight and rank search results differently for your network (searchers who you are connected to via Google services, Twitter etc.) 

To vote your properties up in Google's index, you can visit your own RealBird property website, scroll to the bottom and click the +1 button. It takes only a simple click. Or you can visit your QuickShare page (link is provided on the top of the listing management page in the RealBird member area) and click the +1 button for each of your listings. Finally, when you add a new listing in RealBird, the confirmation page will also have the same set of sharing buttons so you can simple click on it as soon as the property is posted. 

Here is an example of how the RealBird listing is presented for your network in Google's search result, once it is voted up by you. In this case, RealBird's Google account voted up a listing and is shown for me as such:

Google +1

How to enable the Facebook Like button ?

Similar to Google +1, the Facebook Like button enables you and your visitors to easily share your listings with their Facebook network with only a single click. In order to enable this feature, you will have to connect your Facebook account to RealBird. This is a standard and secure process, just click on the Facebook Login button in the member area and click Allow on the permission popup page. We do not see your Facebook login info, it's absolutely secure to connect to RealBird.  We require this extra step, because unlike other simple implementations, we support the full Facebook Open Graph and we need to designate you as the admin of the Facebook Listing Page that is created for each of your listings. This is a very powerful feature, but also really easy to set up. A more detailed explanation can be found on this post of ours from a year ago: Don't Forget to Like Yourself - Facebook Listing Pages with RealBird

How to best utilize the LinkedIn button ?

A new addition to the social sharing module is the large LinkedIn button. Some of the features that we really like about this tool are:

  1. Just like Facebook, the LinkedIn module automatically picks up your primary photos and page title so your shares are visually engaging, which can result in higher click-through rates and subsequent share
  2. On the LinkedIn sharing popup, you can also post the RealBird listing website to LinkedIn Groups, including the RealBird Group on LinkedIn
  3. You can also use the LinkedIn tool to share via emails

If you are an active LinkedIn users, we suggest to set up a few geo-targeted real estate LinkedIn groups and start sharing local real estate related info including your RealBird property websites there as well.

The screenshot below shows these options:

LinkedIn
 

To sum it up: You can now quickly access the new sharing module via A) Your RealBird single property website B) Your QuickShare page C) The new listing add/edit confirmation page.

We hope this new feature will make your social media marketing with RealBird much easier...

Enjoy !

 

  -- Zoltan 
  RealBird.com