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Press release: RealBird and iPromote Announce Partnership for Real Estate Listing Display Advertising; Real Estate Agents Can Effectively Target Buyers

Display advertising is a very effective way to target real estate buyers, but until today it was too expensive and complicated to be used by individual agents to market their listings. The RealBird-iPromote partnership announced here introduces to the Real Estate industry a cost-effective and easy to use way for agents to target specific markets and audiences for marketing their listings and promoting their services.

Redwood City, CA; San Luis Obispo, CA (PRWEB) August 20, 2009 -- iPromote, an innovator in the self serve display advertising industry, and RealBird, a leading provider of Internet marketing tools for the real estate market, have announced a partnership. RealBird customers are now able to promote their real estate listings on leading websites in one click with affordable and targetable display advertising.

iPromote complements RealBird's existing listing syndication of single property websites and virtual tours. The RealBird listing syndication promotes agents' listings, brand, and property search to the major real estate and online classifieds such as Google Base, Zillow, Trulia, Oodle, Craigslist, etc. An agent can now click the iPromote widget after they manage their Realbird listing to create rich media display ads. Ads can be targeted local-to-worldwide on a pay-per-click basis that is cost competitive with traditional media.

"In today's challenging economic environment, real estate agents need to leave no stone unturned to find buyers and sellers", says Zoltan Szendro, VP and CTO of Realbird. "Creative agents can advertise where no agent has advertised before to reach a large audience and different demographics. The iPromote service allows them to do exactly that with compelling display ads, geo targeting, and budgets for as low as $5 per day."

"We are very excited to be partnering with one of the leading real estate marketing services on the internet," says Michael Barr, CEO of iPromote. "The real estate industry has taken a rough toll making it almost imperative for brokers to adopt the most innovative marketing technologies in order to maximize ROI. "With the millions of real estate listings saturating the Internet, brokers must consider how they will cost effectively find buyers in this tough economic climate."

About RealBird:
RealBird's services include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Listing Publisher provides a free, next generation Property Website builder with syndication to 3rd party classified sites and advance presentation tools. The RealBird Map-based Search service couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. RealBird's latest Property Search Tool widget offers user friendly, flexible implementation with national coverage, using syndicated listing data from Google Base. RealBird has over 15,000 subscribers. For additional information, visit http://www.realbird.com 
® RealBird is a registered trademark of RealBird Inc.

About iPromote:
iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers precious time and money. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit http://www.ipromote.com.

Contact:

For RealBird:
Gabriel Gross, (866) 551-2934 
Web: http://www.realbird.com 
Blog: http://realbird.typepad.com

For iPromote:
David Shaw, (646) 259-4851
Email: dshaw at iPromote.com
Web: www.iPromote.com

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Have a Facebook Real Estate Page? Showcase your own featured listings and neighborhood properties

With the new RealBird Photowall inventory widget, it is now possible to embed your RealBird featured listings into your Facebook Page under its own tab and showcase your properties on an interactive and beautiful photowall to your fans and visitors. Once set up, it is automatically updated with your 50 latest listings on RealBird and it also links to your  RealBird Property Search for providing a complete home search experience.

Please note, that this feature is only available for RealBird PRO members - only $99/year - with a one-time, set up fee of $100. If you are already a PRO member or a subscriber to the RealBird Map-based IDX search service, there is no additional recurring subscription required, only the one-time setup fee is applicable. 

So what is it and how does it work?

For the sake of this post, we assume that you have a Facebook page already set up. If you don't have one, here are two posts on why you need one (here and here)

The example below shows our own RealBird page on Facebook. The service under the "Homes for Sale" tab is a live example courtesy of Janie Coffey.  

Of course, in your setup, the service will be installed on your own Facebook Page showcasing your listings and your RealBird Property Search.

FB-Page-Screenshot1_Background
FB-Page-Screenshot2_Background

The special areas on screenshots are highlighted for clarification as follows:
  1. The service is installed on your own Facebook Page
  2. "Homes for Sale" tab added to your Facebook Page  
  3. Links to your RealBird Property Search (using anchor text that reflects your area)  
  4. Large call-for-action button for fans and visitors to click in order to see your photowall widget of your own featured listings  
  5. Another link pointing to your own RealBird Property Search below your photowall widget 
  6. When clicked on your widget, visitors will be provided with a great looking, interactive photo widget of your featured listings posted on RealBird. Upon clicking on a photo, visitors can visit your RealBird single property website  
As you can see, the service is optimized for promoting and delivering traffic to both your own listings (posted via the RealBird Listing Publisher) and to neighborhood listings (via your RealBird Property Search service). 

Please note, that even if you do not have featured listings in RealBird, we can still set up this service on your Facebook Page by creating a photowall of the recently listed properties in your preferred neighborhood using the RealBird Property Search 

How much and how to order?

Very affordable: It costs only: 
  • $99/year RealBird Pro membership and 
  • $100 one-time setup fee

If you are not a RealBird member yet: 
  • Create a RealBird account here
  • Create the property websites for your listings - each takes approximately 5 minutes, assuming you have your listing information ready
  • Upgrade to RealBird Pro ($99 per year) - a highly visible upgrade link is provided on the listing management page
  • Email or call us toll-free at (866) 551-2934 to order your Facebook setup ($100 ontime, introductory setup fee applies)
If you are a free RealBird member:
  • Log in to RealBird
  • Upgrade to RealBird Pro on the listing management page ($99/year)
  • Email or call us to order the Facebook setup ($100 on-time, introductory setup fee applies)
If you are a RealBird Pro member or a Map-based IDX search customer:
  • Email or call us toll-free at (866) 551-2934 to order the Facebook setup. No service upgrade is required (only the $100 ontime, introductory set up fee applies).

Should you have questions, please do not hesitate to email or call us. We are here to help.


-- Zoltan 
RealBird.com