Luxurious San Diego
RealBird mashed it up big time

Map-based MLS Search widget integration - the right way

Continuing our case studies of the best RealBird implementations, I review two sites, which demonstrate innovative and effective ways of integrating the RealBird Map-based Search widget into their overall user experience.

SeattleHome.com

SeattleHome.com screen shot

What we like:

  • Deep integration in terms of content and graphical design
    The site has a consistent overall look and the RealBird service is an integrated part of it, across the whole site. The second option of the quick search methods on the homepage is powered by the RealBird Map-based Search service and the clean design drives user interaction to the desired result the fastest way possible. This is user experience engineering at its best.
  • Separate map-based search widgets for all cities
    The site is fully utilizing one of the key feature of our map-based search widget, i.e., the option to set up multiple maps for a certain geographic locations or search criteria. Every major neighborhood served has it's own "quick search" page for searching by price, searching by map and market stats.

The service is using the NWMLS IDX feed.

See it for yourself

1SiliconValley.com

Steve Leung is using his popular real estate blog as the front end for his online real estate presence. This is a new trend among real estate websites and I believe this is where the industry is heading. Using a blogging platform with regularly updated hyper-local content delivers search engine traffic and provides information as a real, distinct value for visitors (vs. static, canned content pages of regular websites). Blogging platforms also enable collaboration with home buyers, sellers and prospects via comments and widgets and therefore significantly increases the user engagement. That eventually leads to better lead conversion. Steve integrates the RealBird Map-based Search widget as the MLS search tool under the "Search Inventory of Homes". I love the simple but highly effective content design and the no non-sense approach to providing the value for home buyers and seller without overloading the site with irrelevant stuff and canned content. It's focused and that 's why it works.

1SiliconValley.com screen shot

Both of the above examples demonstrate another feature of the RealBird Map-based Search service: RealBird works nicely with other IDX vendors.  Both Brian and Steve have set up the RealBird service in a way that  the "More Info" link in the property's popup window leads to the IDX property detail page provided via their existing IDX vendor. Having such set up utilizes the easy-to-use, advanced user experience the RealBird Map-based Search widget provides, while providing more functionalities via the IDX backend (such as full details, property and search saving and notification services.) I think such integration of the full search cycle creates a perfect combination for great user experience.

The service is using the REIL IDX feed..

---

We are interested in your way of integrating the RealBird service into your blog and website. If you think, you are utilizing the service in a unique and effective way, drop us a email or leave a comment below. We'd love to hear your success stories and to feature your site.

-- Zoltan Szendro
RealBird.com

Sign up for a RealBird Map-based Search trial or request MLS coverage here

or try the RealBird Listing Publisher - our next generation online listing marketing tool, with syndication and advanced listing presentation features

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Roanoke VA Real Estate

Your map site has been down now for at least two days...were you aware of it?

wallace

Good Stuff Zoli. I see the product is expanding pretty well.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)