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Delicious real estate

Yes, I admit, I am obsessed with listing syndication. I want our clients' listings distributed, picked up, mashed up, re-distributed. I would also like to see how distributed data travels on the internet. Maybe a tracking code attached to the permalink by the nodes (websites, mashup sites) as it gets re-distributed?

Online listing marketing has two primary goals:

  1. Provide information and visualization to help the buyers' decision-making process and therefore save time for and increase productivity of all parties involved
  2. Reach as many potential customers as possible. Online listing syndication is the most effective way of achieving exponential exposure if done right

We at RealBird started an experiment earlier this week. This is not yet a production feature, no alpha, beta etc. but rather a core experiment. We bookmarked some RealBird listings with del.ico.us, Yahoo's social bookmarking service. Since RealBird Publisher already supports tagging for RSS syndication of real estate listings, we reused those tags with del.icio.us

Why is it a good idea?

The concept is the following: Using del.icio.us as a database and their tagging infrastructure as an associative organizer and query tool, we achieve the following:

  1. Listings published via RealBird get more exposure as del.icio.us bookmarks tend to get indexed effectively by search engines (I'll post details on this once the GetClicky service starts reporting on it)
  2. User generated data can be attached to listings by other del.icio.us users enabling better discovery and categorization. 
  3. Using the open API of del.icio.us enables additional mashup applications, hence pushing the listing information to new nodes on the internet and potentially extend the reach.
  4. The associative search capability of del.icio.us with tags and related tags creates a new search interface. It is not yet proven that this is a valuable interface for real estate searches, but it is certainly a new one with potentials.

Click here to experiment with this interface

Why is this not spamming?

One may argue that using del.ici.us for search engine marketing is actually "spamming" search engines. This is true: 1) if the sole purpose is such 2) if there is no value-add generated by this process. In our case I believe both of them are false. A potential, positive search engine result is a byproduct of this integration. The main goal of this experiment is to use the del.icio.us platform as an open database for real estate listings with it's social capabilities. Furthermore, value-add is clearly created by letting 3rd party, user generated data (tags and notes) attached to the RealBird listings, hence creating an enhanced dataset. In other words, both the real estate data get extended by user generated content, both a new data query interface is introduced via associated tags generated by the data "owner" (real estate agent) and the public.

How to participate?

To participate in this experiment with your listing, all you have to do is post it via the RealBird Publisher listing marketing tool.



Vast.com now carries RealBird listings

Vast.com joins the list of 3rd party classified sites showing real estate listings published and distributed via the RealBird Publisher.

Check out the list of RealBird listings on Vast.com

Vast.com is one of the leading online classified sites. Below is their mission statement from their website:
"At Vast.com, our mission is to build the world's widest, deepest, freshest and cleanest database of classified ads. We invest in superior technology for rooting out ads, wherever they may be, and for parsing and tagging them to make them easier to search..."

One of the unique feature of vast.com is that they encourage 3rd parties to "steal" their data. That is, to take their aggregated database and create mashups by adding value to it.

What does it mean to our RealBird members? - Your listings published via RealBird have a chance of getting exponential exposure via all the additional 3rd party mashup applications created using Vast's database. Remember: you create your online listing flier with RealBird once and we distribute it the major classified sites automatically, to the edge of the internet, for maximum exposure.

The current list of supported classified sites is follows:

Google Base
Oodle.com
Lycos.com
Edgeio.com
Vast.com

See how these sites compare in terms of traffic ( source: Compete.com )

The good news: since we distribute to all 3 of them, all this traffic is potential eyeball for your listing published via the RealBird Publisher.


Follow this link to sign up to the RealBird Publisher service using the special, blog reader promotion code. The service costs only $79 per year with this promotion code for unlimited listings.



Google first page result

We have spotted another RealBird listing on Google's first page.

The following search (performed and clicked through by some real users out there and tracked by GetClicky ) shows a listing at the 3rd place

http://www.google.com/search?q=arbor+knoll+trinity+fl+34655

Look for "Single Family Residential for $329900 in Trinity, FL" at the 3rd position.

This is truly the power of real estate listing syndication. RealBird is the easy-to-use, powerful technology behind this, so make sure you check out our services:

Get your RealBird account and start publishing your real estate listings with the RealBird Publisher service


Case Study 1 - Real estate video production

We are starting a new series of real estate video production related case studies and tutorials to demystify the technology for the benefit of real estate professionals and consumers alike.

Producing and publishing real estate digital videos is way easier and more cost effective than it used to be even a few years ago- using low cost hardware, easy to use software plus sharing platforms such as YouTube, Yahoo Video and growing number of other video sites. Having high speed internet access available for the masses makes video uploading and sharing a reasonably quick process. Finally, the support for embedding videos from YouTube and other video sites by listing marketing tools such as the RealBird Publisher closes the production loop nicely.

Case Study #1
Real Estate Video in 15 minutes from shooting to publishing

Thanks for Christopher Thiemet for the first case study.

Author: Real estate agent Christopher Thiemet
Camera used: Canon A620 - 7.1 megapixel
Editing: IMovie on MacBook Pro
Video sharing site: YouTube
Online listing publishing service: RealBird Publisher

Total production time: 15 minutes (shooting, editing, uploading to YouTube and publishing via RealBird)

You can see the result here:
http://listings.realbird.com/Default.aspx?id=F2D2C6E8&fid=3759

If you'd like to participate in this series please email us the details of your real estate video production including equipment and software used, tips and tricks, and challenges you had to overcome.

BTW: We have a promotion code for our blog readers: If you decide to sign up with our service and use it as the listing marketing platform, make sure you use the following code for additional savings: 79BLG or follow this link. Feel free to share this promotion code with your fellow agents.


SEO results with the new RealBird Publisher

In our previous post we mentioned that the new RealBird Publisher listing marketing tool has great SEO potential. Within a couple of days of our release, results are popping up on Google.

Take for example the following search on Google
the jockey club north miami

Lynn Knapp's RealBird listing "Condominium for sale in North Miami Beach, FL" is at the fifth place on the first page. That's pretty impressive don't you think?

I will keep posting links of RealBird listings with good SEO results as they come along.