New RealBird webinar dates announced

We are starting our 2017 webinar series!  First session will be on Feb 3, 8-9 am PST. Our webinars are geared towards being useful for beginner and experienced users. 

These days for most agents their MLS, corporate brands and agent websites will not be very effective in generating enough business.  Mastering your RealBird toolset will allow you to:

  1. market your listings
  2. win in listing presentations
  3. grow your online footprint so you can be more easily found and
  4. promote your own brand and stand out from the competition.

To register for our webinars please use our webinar page:

http://www.realbird.com/Real-Estate-Training-Webinars.aspx

We hope to see many of you at one of the webinars

-- The RealBird Team


8 Lessons You Can Learn From an Open House - Guest post by Houzz

When we were in the process of selling our home, I was surprised to learn from my real estate agent that open houses are not typically thought to be effective in selling a house. “They’re just for the neighbors” is the going logic. But there are plenty of reasons to attend open houses, whether or not you are looking to buy. Here are eight reasons to check out those weekend open houses near you.

Nest in the Trees

1. Get to know your local housing market before you sell. This is something I wish we had done. Simply attending a few open houses in your neighborhood can give you an education about the housing market in your area beyond what your real estate agent can tell you. The prices of comparable homes, features that are popular and attendance levels at open houses can be valuable data to gather before you put your home on the market.

Northside Colonial

2. Get ideas for staging. Whether you are looking for a professional to help you stage your home or want to do it yourself, attending open houses is a great way to pick up ideas. Notice wall colors, furniture arrangements, styles and accessories, and use this information as a jumping-off point for your own staging process. Related: Spruce Up an Overlooked Space in Your Home With These Home Decor Products

Laguna Vista

3. Gather design inspiration. On the other hand, if you’ve recently purchased a home and are looking for decorating and remodeling ideas, local open houses can show you what other homeowners have done. It’s especially helpful to look at homes that have floor plans similar to yours. Related: Browse Bedroom Design Ideas

Contemporary Farmhouse

4. Get comfortable in a home you are considering buying. If you’ve been seriously looking to buy for a while, and you have narrowed your prospects down to a few favorite homes, attending the open house can be a nice way to explore the home further and hear what other open house attendees are saying.

Princess Margaret Residence

5. Get referrals for pros. If you live in the neighborhood and are looking for a good contractor, designer or other professional, scoping out open houses can be a good way to view that pro’s work firsthand. Most agents have established relationships with pros they know and trust, and are happy to share recommendations. But if you are there without any intention of buying, don’t take up the agent’s time during a busy open house. Wait for a slow stretch and be honest and upfront about what you are looking for.

Mountain Hill Home-- Family Room

6. Be a fly on the wall. If you’re thinking of selling your home soon, having some idea of what buyers are looking for in your neighborhood can be incredibly helpful. There’s no need to pretend that you’re a potential buyer while attending open houses. Most agents realize that neighbors like to attend open houses, and it’s best to be honest (or at least quiet) and not waste an agent’s time with pretense.

Rockridge 2: Designed, Staged, & Sold

7. Meet your future agent. Seeing an agent in action is a great way to get a feel for his or her style and consider whether you would work well together. We met our buyer’s agent at an open house she was working. We didn’t really mesh with the house (and weren’t quite ready to buy), but we were impressed with the agent, so when it was time to get serious about house shopping, we looked her up.

1215 NE THOMPSON ST, PORTLAND OR

8. Think of it as a practice run. We’ve all heard stories of the “love at first sight” home purchase. But if you’re buying a house for the first time, it can be a good idea to get in a few practice runs before you begin your search in earnest. Once you’ve viewed 10 or more houses, you won’t be as thrown off by the process. Tip: Keep a list of must-have items to check at each home you see, and get some practice running through your checklist at open houses before you really begin your search.

This post was written by Laura Gaskill, Houzz and posted by RealBird with permission.


How to Sell Your Home Faster to a Younger Buyer - Guest Post By Houzz

Educating my clients about the audience they will be marketing to is one of the most important things a home stager can do. When you put your home on the market to sell, you should know that the next owner will likely be younger than you are. That's why you should stop thinking about what you like or want in a home and start thinking about what your most likely buyer will want.
Modern living
1. Stick with warm, neutral walls. If your target demographic is "young professional" or "young family," try using a warm gray as a neutral wall color. The gold or pinky-beige wall color you chose 10 years ago is going to seem outdated to this new group of home buyers. On-trend neutrals like grays allow potential homeowners to envision bringing in complementary colors and clean-lined furnishings to make it their own.
Various Work
2. Invest in white cabinetry. Many home buyers younger than 40 prefer white or off-white kitchen cabinetry. They don't want to see their momma's dark kitchen cabinetry in their new home! Consider a kitchen facelift if you have dark kitchen cabinetry with orange or red undertones. Benjamin Moore's Advance is a great paint to consider. It's a hybrid of latex and oil, and it requires very little prep work.
Teri Turan
3. Update your appliances. Many younger home buyers cannot fathom buying a home without stainless steel appliances. You'll need to update your almond ones with stainless replacements before putting it on the market.
Impala Black
4. Look for simple stone countertops. Granite and stone countertops are a must-have for most young home buyers — it will make the difference between whether they choose your home or your neighbor's home. But don't make the mistake of installing busy or taste-specific granite that may not appeal to everyone. If you plan to be in your home for a long time, go for it — but not if you plan to sell within the next few years. Instead, choose a granite that is almost black or something with a minimum of colors and veining. Anything more might be a turnoff to those picky younger buyers.
Summer Home
5. Open up your shower space. Young professionals love large, open glass showers. The garden-variety tub isn't where it's at anymore.
Cow Hollow Historic Home
6. Keep it simple for families with children. People with young kids are less likely to want a fixer-upper. If your target demographic is "young family with small children," it's important that your property be ready for them to move right in. Make sure the home has no unfinished projects or red flags for young families. 7. Consider selling your home as a fixer-upper. If your neighborhood is becoming a mecca for young professionals, there may be some appeal to the fixer-upper if the price is right. These younger adults without children may have the time, energy and imagination for making over an older home. Even so, the price will have to be lower than if it were picture perfect.

Apartments.com now shows your rentals via your RealBird listing syndication service

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Apartments-for-rent-logo

In an ongoing effort to deliver your real estate ads to as many online places and in front of as many people as possible, RealBird now syndicates your rentals to Apartments.com, one of the main rental search destination sites by CoStar Group. 

This RealBird syndication destination is available for US rental listings only. There are no additional steps required by you, just keep publishing your properties for rent on RealBird as before.

Happy Marketing !

-- The RealBird Team