6 Perfect Paint Colors for Staging a Home - Guest Post By Houzz

When prepping your home for sale, one of the most important tasks is giving your walls a fresh coat of paint. The standard advice from most real estate professionals is to keep them neutral with shades of white. But as a home stager and an interior designer, I prefer to take a more stylish approach. Remember, the overall goal of home staging is to make each room feel fresh, inviting and neutral enough so that prospective buyers can imagine themselves living there. That doesn’t have to translate, however, to bland, boring and devoid of style. Sometimes white can work, but a greater concern is making sure the room doesn’t look too stark. These elegant, crowd-pleasing neutral paint colors can help you stage your home to perfection.

As you consider these choices, keep in mind that to present your home in the right light, you’ll want to select a neutral paint color that coordinates with your furnishings and finishes. The following warm or dark neutrals can add style and while maintaining a mainstream look. Gorgeous ‘Greige’ Gray has been the new white for years now. But not all grays are created equal. “Greige,” a pale gray with a beige undertone, is one of the most versatile colors for staging. Essentially a pale taupe, greige is a cool, sophisticated hue that can elegantly complement and add depth to a mostly white room. It’s great in both large and smaller spaces.

Bird’s Egg Blue I always refer to this type of blue as a grown-up turquoise. A warm medium blue with sunny undertones, bird’s egg blue is an elegant choice for living rooms, bedrooms and bathrooms, particularly when the rest of the room is white, beige or gray. A pale serene turquoise works well with both traditional and modern decor to create a soothing feeling in this room. This calm environment can have a positive emotional effect on potential buyers and allow them to appreciate the beauty of the space.

Dramatic Charcoal A darker color can also be a surprising neutral. Many people might be hesitant to use a dark paint color, thinking it will make the room look smaller or darker. A dark color can, however, add depth on an accent wall. In a dark room it can conceal any shadows and replace an overall dark feeling with a serene and stylish one. Charcoal, a deep gray, is a perfect dark neutral that can raise the style factor in a room as well as add a refreshing cool tone that complements beige and orange wood hues. Adding subdued drama, it works well in light-filled rooms or on an accent wall, especially in smaller rooms or on walls where you want to feature an architectural element. For a stylish contrast, coordinate charcoal walls with accessories and furniture in lighter colors, such as whites and pale beiges.

Golden Yellow Let the sunshine in with a little golden yellow on your walls or fixed elements such as cabinets. This photo shows how a cheerful yellow can add warmth to a mostly white kitchen; it works well with white or stainless steel appliances. Related: Pro Tips for Painting Kitchen Cabinets In other rooms, such as a cozy bedroom or living room, this color’s sunny disposition can add a layer of charm to an otherwise blah color palette. It’s especially helpful in rooms that have low light, no view, or architectural features that cast dark shadows. The golden hues help eliminate a darker feeling and can distract from a bleak view. Look for a yellow that has a slight wheat or creamy undertone and that isn’t overly bright or garish. A mellow yellow coordinates with most wood hues, earth tones, blues and pastel colors.

Classic Navy Navy blue is an excellent paint color to add sophistication, drama and a feeling of refined maturity to a room. Similar to charcoal gray, navy works well in a light-filled room or on a featured accent wall, particularly in smaller rooms or walls with architectural details like a fireplace. Related: Freshen Up an Old Fireplace With Contemporary Fireplace Screens Coordinate navy with contrasting pale hues like whites, silver or beiges. A navy accent wall gives an ordinary room a more designed and notable look. This is a clever design trick to help a room feel a bit larger or appropriately functional to a prospective buyer.

Creamy Whites If your walls are already a shade of white and adding a new color isn’t in your comfort zone, look to neutral creamy whites to give the room a warm and refreshing look. Creamy white has an undertone of pale beige or greige, without being too yellow. The added warmth can give a stark room a welcoming glow without adding color. Pair your creamy white walls with a whiter color on the trim, ceiling and fixtures.

This post was written by Neila Deen, Houzz and posted by RealBird with permission.


It's Good News: Clarification on the RealBird Zillow and Trulia Listing Syndication Status

We are writing this post to provide clarification on the status of the RealBird listing syndication feed to Zillow and Trulia.  We have been receiving inquiries about this matter from our members, they were worried that the recent manual listing upload changes announced by Zillow may also affect RealBird’s  syndication feed.

We are pleased to let you know that we just received confirmation from Zillow that our service is in good standing  and they have no plans to shut our feed down. So the good news is that our vendor feed will not be affected. You can continue to use RealBird as before.

There is an important new rule for Zillow/Trulia syndication: Zillow no longer allows branded photos to be syndicated with your RealBird listing, nor self-promotion in the property description. Please make sure that you don't upload branded photos for your RealBird listings and avoid personal promotion in the main property description, otherwise your listings can be blocked by Zillow. So while we don't suggest the usage of the branded photos on the main RealBird site (and syndication), it's very valuable tool on other media: your website, social media, emails etc.

You can find your branded list of syndication destinations in your RealBird member area, in the dashboard, under "My Listing Syndication Network".  This is a pdf flyer that you may print out for your listing presentation to showcase your property marketing capabilities as a RealBird PRO member.

For any questions please contact us.

-- The RealBird Team

www.realbird.com


Win a Google Home device. New RealBird sweepstakes.

Google-home-device
We started a new sweepstakes for RealBird members. Following are the rules to enter for a chance to win a Google Home device:

  1. Visit the referral page on your RealBird member dashboard (login or sign up for free if you are new to RealBird)
  2. Invite your colleagues through email or share your referral Url via social media. The referral page has all the tools you need.
  3. The more people you refer, the more entries you receive in the sweepstakes. Referral points never expire.
  4. No purchase is necessary to enter or win. A purchase does not improve your chances of winning. Void where prohibited by law.

Drawing will be on May 31, 2017.

Good luck!

-- The RealBird Team

www.realbird.com

Listing syndication, property websites and mobile marketing


House-Hunting Help: Which Home Style Is Right for You? - Guest Post By Houzz

When you are shopping for a house to buy or rent, how much does house style play into your decision-making process? Knowing the features (and drawbacks) of a handful of main house styles can help you search smarter, and help you find a home that works not only for your style but for your life.

What is available on the market depends on what region you live in, as well as whether you are focusing on an urban, a suburban or a rural community. Even specific neighborhoods within a town can be more heavily concentrated with a certain house style — just think of the "painted lady" Victorians in the Haight-Ashbury area of San Francisco.

Once you have a house style in mind, take a drive around your area to see if there is a neighborhood you should focus your search on. Learn more here about eight common house styles in the United States to see if one of them is right for you.

White Colonial House

Colonial. This traditional East Coast U.S. style tends to have a symmetrical facade, two stories and a formal entrance front and center. Is it for you? Colonial homes have classic curb appeal in spades and a nice separation between public rooms (living room, dining room, kitchen) on the first floor and bedrooms upstairs. Small, separate first-floor rooms can feel quite formal and sometimes dark — the polar opposite of an open floor plan.

Craftsman bungalow. Influenced by the English Arts and Crafts movement, American Craftsman houses are known for their solid, quality construction, low-slung profile and use of natural materials like stone and shingles made of wood. Most common in California, Craftsman homes can also be found across the country. Similar in style, Prairie homes dominate in the Midwest. Related: What Defines a Craftsman Style House?

Is it for you? With an open floor plan and plenty of built-in details like desks, china cabinets and shelves, Craftsman homes make excellent use of a compact space. Repairing and replacing period details can be costly.

Home Renovation and Addition in Decatur

Cape Cod. A popular East Coast U.S. style, the Cape Cod house is a small, usually shingled cottage with a pitched roof and dormers.

Is it for you? With its petite footprint and charming cottage style, Cape Cod style is great for smaller households. It's also a natural choice for vacation homes and can be found across the country. As with many older house styles, Cape Cods tend to have little storage space.

Traditional Exterior

Victorian. Fancy gingerbread trim, towers and wraparound porches are hallmarks of this unmistakable style. Inside you will find lots of cozy, private rooms and nooks.

Is it for you? The warren of small rooms can be either a help or a hindrance, depending on your lifestyle. If having a separate library, den, music room and office appeals more than one large space, the layout of a Victorian home could be a great fit. Historic Victorians can be costly to repair and maintain.

Colombatto Oceano

Spanish style. Especially popular in warmer regions of the country, Spanish revival–style homes tend to feature arches, tile work and white stucco. Some may have balconies or a central courtyard.

Is it for you? Thick stucco walls and tile floors are naturally cool, which is ideal for warm climates. The charming gardens, courtyards and balconies are perfect for outdoor entertaining. In older Spanish revival homes, bedrooms and closets tend to be small.

Chimney Corners

Ranch. These sprawling, single-level homes can be found all across the country. Key features include open floor plans, patios and an attached garage. Related: Thousands of Design Ideas and Inspiration for Your Patio

Is it for you? With big yards, open floor plans and plenty of storage, ranch homes are a natural choice for families. With their single-story layout and low maintenance requirements, smaller ranches are ideal for retirees and empty-nesters as well.

Brooklyn Heights Addition

Row house. This urban housing style takes on a different look depending on the city, from the brownstones of New York to the Victorian row houses of San Francisco. All feature long, narrow floor plans and can be either divided into flats or kept as single-family homes.

Is it for you? Newly constructed lofts and townhouses have more spacious floor plans, but a classic old row house has character to spare and may feature hand-crafted built-in details.

front landscape

Modern. While "modern" covers pretty wide ground, you can count on modern homes to feature large expanses of glass, crisp architectural lines and open plans. Related: Fill a Modern Home With Contemporary Furniture

Is it for you? Lovers of modern design will surely gravitate toward this home style. The wide-open spaces also make modern homes ideal for entertaining.

This post was written by Laura Gaskill, Houzz and posted by RealBird with permission.


Marketing with Real Estate Videos

Video production is getting cheaper and easier with every year and by now, more and more agents are using real estate videos as part of their standard marketing toolkit. Snap, Facebook and Instagram live videos are gaining popularity too, as more consumers are comfortable with real-time, smartphone based videos and it only make sense that we at RealBird introduce more and more video related features and assistance for you. As a new feature, we are now automatically post RealBird listings that include Youtube or Vimeo videos to a dedicated Facebook page, with more distribution channels coming soon.

You can "like" this new Facebook Page and get tips from other agents on how to best utilize real estate videos for marketing.