Educating my clients about the audience they will be marketing to is one of the most important things a home stager can do. When you put your home on the market to sell, you should know that the next owner will likely be younger than you are. That's why you should stop thinking about what you like or want in a home and start thinking about what your most likely buyer will want.
kitchen cabinetry. They don't want to see their momma's dark kitchen cabinetry in their new home! Consider a kitchen facelift if you have dark kitchen cabinetry with orange or red undertones. Benjamin Moore's Advance is a great paint to consider. It's a hybrid of latex and oil, and it requires very little prep work.
choose a granite that is almost black or something with a minimum of colors and veining. Anything more might be a turnoff to those picky younger buyers.
there may be some appeal to the fixer-upper if the price is right. These younger adults without children may have the time, energy and imagination for making over an older home. Even so, the price will have to be lower than if it were picture perfect.
In an ongoing effort to deliver your real estate ads to as many online places and in front of as many people as possible, RealBird now syndicates your rentals to Apartments.com, one of the main rental search destination sites by CoStar Group.
Happy Marketing !
-- The RealBird Team
We will be performing a scheduled system maintenance on our platform on November 6, 2016 from 8 PM to 10 PM, Pacific time (11 PM to 1 AM on the East Coast). The service may be unavailable during this time. We do our best to complete the task as fast as we can. We'll keep you updated on our Facebook Page.
Thank you and sorry for the inconveniences.
-- The RealBird Team
We've all heard the expression, "the greater the risk, the greater the return." The risk/return tradeoff is generally discussed regarding a financial investment, but does the same apply when investing in your home's decor? REALTORS® around the world would vehemently discourage the risks in this ideabook because highly customized homes often yield a lower return when the home goes on the market. But let's focus more on the satisfaction the homeowner receives from realizing their personal vision. For someone who desires to break out of cookie-cutter decor, the risk definitely outweighs any expert opinion.
The lady who grew up envying the doll who had everything can now live the dream in a pink kitchen of her own. Sleek cabinetry in a sweet, high-gloss pink is balanced by white lower cabinets and hardwood floors. This delicate balance keep the space contemporary and less confectionery. Related: Inspired? Here’s How to Paint Kitchen Cabinets Like a Pro
For a colorful family with an appreciation of the arts comes a two-story foyer from Diamond Baratta Design with flair and personality to match. There is so much to love about this space, from its saturated hues to the shiny tiled floors, captivating mural, artsy stair runner and the Murano glass chandelier. The black door, trim and railing add polished accents to this enchanting space.
Purple isn't just for royalty. Enjoy vivid colors in custom drapery and even in your chandeliers. Both can carry a high price tag, but when it's something you love, it's okay to splurge. Many clients request that their decor be unique —something they won't see in anyone else's home. This room and any room you can dream up will fit the bill.
Surprise is the spice of life, isn't it? Or is that variety? Enjoy both with a BlueStar Range that offers a splash of color in a pristine white kitchen. Little kitschy elements like this make even mundane chores more enjoyable.
Count on a wise owl to let you know who left the toilet seat up. Be open to ideas on where to place your uncommon finds and leave your guest with something to really talk about.
When the saints go marching in, it's not enough to memorialize their presence even with a baby grand piano. Why not make a grander statement with life-size, two-dimensional musicians marching in a row? Taking a stand with an artistic statement never leaves guests to question your family's favorite pastime.
Try a less permanent statement when exploring life outside the box. Humorous art that captures moments like the one in this painting would make any parent cringe with embarrassment. The irony lies in the fact that it becomes funny when on display and it's not your kid.
Twilio - the service powering the RealBird SMS marketing platform - has some amazing new features using 3rd party Add-ons and we added support for them in RealBird as well. This is just a quick post about this update while we are working on the full announcement, should you want to start exploring it today.
One of the most useful add-ons is the caller ID lookup feature. With that, you can now receive name, address, emails and other public, non-confidential information about your prospect via service providers like Next Caller. These are all actionable information and will greatly enhance your marketing efforts and best of all, it is a low, per-lead cost, so you only pay for it when you actually receive new inquiries.
For example, adding Next Caller's add-on to your Twilio account will cost only an additional 5 cents per lead. The standard rate is 1.5 cent per lead and for a total of 1.5+5=6.5 cents per SMS inquiry, you can have access to the clients name, gender, address and email if publicly available.
To add this feature:
- Visit your Twilio account's Add-on page
- Select the add-on and click "Install" (e.g. Advanced Caller ID by Next Caller)
- On the Configuration page of the add-on, under the "Use it" section, select the checkbox for "Incoming SMS Message" and click "Save" at the bottom of that page.
That's all. No changes are necessary in your RealBird account, assuming you already have the SMS platform configured.
We'll publish a more detailed tutorial for new RealBird members and in case you haven't setup the SMS platform yet. In the meantime, should you have questions, please do not hesitate to email or call us.
Important note: Caller ID and related data are provided by third parties via Twilio and RealBird in no way can guarantee accuracy. We are just forwarding that data provided by them to you. Please follow all local and federal regulations when marketing to your clients using these information.
Happy Marketing !
-- The RealBird Team