How to Sell Your Home Faster to a Younger Buyer - Guest Post By Houzz

Educating my clients about the audience they will be marketing to is one of the most important things a home stager can do. When you put your home on the market to sell, you should know that the next owner will likely be younger than you are. That's why you should stop thinking about what you like or want in a home and start thinking about what your most likely buyer will want.
Modern living
1. Stick with warm, neutral walls. If your target demographic is "young professional" or "young family," try using a warm gray as a neutral wall color. The gold or pinky-beige wall color you chose 10 years ago is going to seem outdated to this new group of home buyers. On-trend neutrals like grays allow potential homeowners to envision bringing in complementary colors and clean-lined furnishings to make it their own.
Various Work
2. Invest in white cabinetry. Many home buyers younger than 40 prefer white or off-white kitchen cabinetry. They don't want to see their momma's dark kitchen cabinetry in their new home! Consider a kitchen facelift if you have dark kitchen cabinetry with orange or red undertones. Benjamin Moore's Advance is a great paint to consider. It's a hybrid of latex and oil, and it requires very little prep work.
Teri Turan
3. Update your appliances. Many younger home buyers cannot fathom buying a home without stainless steel appliances. You'll need to update your almond ones with stainless replacements before putting it on the market.
Impala Black
4. Look for simple stone countertops. Granite and stone countertops are a must-have for most young home buyers — it will make the difference between whether they choose your home or your neighbor's home. But don't make the mistake of installing busy or taste-specific granite that may not appeal to everyone. If you plan to be in your home for a long time, go for it — but not if you plan to sell within the next few years. Instead, choose a granite that is almost black or something with a minimum of colors and veining. Anything more might be a turnoff to those picky younger buyers.
Summer Home
5. Open up your shower space. Young professionals love large, open glass showers. The garden-variety tub isn't where it's at anymore.
Cow Hollow Historic Home
6. Keep it simple for families with children. People with young kids are less likely to want a fixer-upper. If your target demographic is "young family with small children," it's important that your property be ready for them to move right in. Make sure the home has no unfinished projects or red flags for young families. 7. Consider selling your home as a fixer-upper. If your neighborhood is becoming a mecca for young professionals, there may be some appeal to the fixer-upper if the price is right. These younger adults without children may have the time, energy and imagination for making over an older home. Even so, the price will have to be lower than if it were picture perfect.

Apartments.com now shows your rentals via your RealBird listing syndication service

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Apartments-for-rent-logo

In an ongoing effort to deliver your real estate ads to as many online places and in front of as many people as possible, RealBird now syndicates your rentals to Apartments.com, one of the main rental search destination sites by CoStar Group. 

This RealBird syndication destination is available for US rental listings only. There are no additional steps required by you, just keep publishing your properties for rent on RealBird as before.

Happy Marketing !

-- The RealBird Team


7 Personalized Spaces: The Joy of the Calculated Risk - Guest Post by Houzz

We've all heard the expression, "the greater the risk, the greater the return." The risk/return tradeoff is generally discussed regarding a financial investment, but does the same apply when investing in your home's decor? REALTORS® around the world would vehemently discourage the risks in this ideabook because highly customized homes often yield a lower return when the home goes on the market. But let's focus more on the satisfaction the homeowner receives from realizing their personal vision. For someone who desires to break out of cookie-cutter decor, the risk definitely outweighs any expert opinion.

Kohi House

The lady who grew up envying the doll who had everything can now live the dream in a pink kitchen of her own. Sleek cabinetry in a sweet, high-gloss pink is balanced by white lower cabinets and hardwood floors. This delicate balance keep the space contemporary and less confectionery. Related: Inspired? Here’s How to Paint Kitchen Cabinets Like a Pro

Diamond and Baratta design

For a colorful family with an appreciation of the arts comes a two-story foyer from Diamond Baratta Design with flair and personality to match. There is so much to love about this space, from its saturated hues to the shiny tiled floors, captivating mural, artsy stair runner and the Murano glass chandelier. The black door, trim and railing add polished accents to this enchanting space.

Dining Rooms

Purple isn't just for royalty. Enjoy vivid colors in custom drapery and even in your chandeliers. Both can carry a high price tag, but when it's something you love, it's okay to splurge. Many clients request that their decor be unique —something they won't see in anyone else's home. This room and any room you can dream up will fit the bill.

Alki Cottage

Surprise is the spice of life, isn't it? Or is that variety? Enjoy both with a BlueStar Range that offers a splash of color in a pristine white kitchen. Little kitschy elements like this make even mundane chores more enjoyable.

Glam Pop Art

Count on a wise owl to let you know who left the toilet seat up. Be open to ideas on where to place your uncommon finds and leave your guest with something to really talk about.

Handrail

When the saints go marching in, it's not enough to memorialize their presence even with a baby grand piano. Why not make a grander statement with life-size, two-dimensional musicians marching in a row? Taking a stand with an artistic statement never leaves guests to question your family's favorite pastime.

Creazioni Alice Armchair

Try a less permanent statement when exploring life outside the box. Humorous art that captures moments like the one in this painting would make any parent cringe with embarrassment. The irony lies in the fact that it becomes funny when on display and it's not your kid.

 

 


Caller ID is Now Available for the RealBird SMS Real Estate Marketing platform

SmsTwilio - the service powering the RealBird SMS marketing platform - has some amazing new features using 3rd party Add-ons and we added support for them in RealBird as well.  This is just a quick post about this update while we are working on the full announcement, should you want to start exploring it today.

One of the most useful add-ons is the caller ID lookup feature. With that, you can now receive name, address, emails and other public, non-confidential information about your prospect via service providers like Next Caller. These are all actionable information and will greatly enhance your marketing efforts and best of all, it is a low, per-lead cost, so you only pay for it when you actually receive new inquiries. 

For example, adding Next Caller's add-on to your Twilio account will cost only an additional 5 cents per lead. The standard rate is 1.5 cent per lead and for a total of 1.5+5=6.5 cents per SMS inquiry, you can have access to the clients name, gender, address and email if publicly available.

To add this feature:

  1. Visit your Twilio account's Add-on page
  2. Select the add-on and click "Install" (e.g. Advanced Caller ID by Next Caller)
  3. On the Configuration page of the add-on, under the "Use it" section, select the checkbox for "Incoming SMS Message" and click "Save" at the bottom of that page.

That's all. No changes are necessary in your RealBird account, assuming you already have the SMS platform configured.

We'll publish a more detailed tutorial for new RealBird members and in case you haven't setup the SMS platform yet. In the meantime, should you have questions, please do not hesitate to email or call us.

Important note: Caller ID and related data are provided by third parties via Twilio and RealBird in no way can guarantee accuracy. We are just forwarding that data provided by them to you. Please follow all local and federal regulations when marketing to your clients using these information.

Happy Marketing !

-- The RealBird Team