Caller ID is Now Available for the RealBird SMS Real Estate Marketing platform

SmsTwilio - the service powering the RealBird SMS marketing platform - has some amazing new features using 3rd party Add-ons and we added support for them in RealBird as well.  This is just a quick post about this update while we are working on the full announcement, should you want to start exploring it today.

One of the most useful add-ons is the caller ID lookup feature. With that, you can now receive name, address, emails and other public, non-confidential information about your prospect via service providers like Next Caller. These are all actionable information and will greatly enhance your marketing efforts and best of all, it is a low, per-lead cost, so you only pay for it when you actually receive new inquiries. 

For example, adding Next Caller's add-on to your Twilio account will cost only an additional 5 cents per lead. The standard rate is 1.5 cent per lead and for a total of 1.5+5=6.5 cents per SMS inquiry, you can have access to the clients name, gender, address and email if publicly available.

To add this feature:

  1. Visit your Twilio account's Add-on page
  2. Select the add-on and click "Install" (e.g. Advanced Caller ID by Next Caller)
  3. On the Configuration page of the add-on, under the "Use it" section, select the checkbox for "Incoming SMS Message" and click "Save" at the bottom of that page.

That's all. No changes are necessary in your RealBird account, assuming you already have the SMS platform configured.

We'll publish a more detailed tutorial for new RealBird members and in case you haven't setup the SMS platform yet. In the meantime, should you have questions, please do not hesitate to email or call us.

Important note: Caller ID and related data are provided by third parties via Twilio and RealBird in no way can guarantee accuracy. We are just forwarding that data provided by them to you. Please follow all local and federal regulations when marketing to your clients using these information.

Happy Marketing !

-- The RealBird Team


The 4 Basic Types of Home Photographers to Know - Guest Post by Houzz

The Houzz community has a wide range of services and service providers, many united in the need for quality photography showcasing their built projects. There are many ways to photograph a home and many photographers to work with. And many factors come into play in commissioning a photographer. Knowing what kind of photographer you may hire or can afford will help you as you look at the pricing and the fees photographers charge. Here is a discussion of some of the types of photographers an architect, designer or homeowner might hire and what to expect from their background and experience.

St Helena Retreat

1. Architectural or Interior Photographers What they do: A professional architectural or interior photographer often has years of specialized experience photographing architectural interiors and exteriors. He or she knows how to show a space and the circulation within the space. Architects also like the photographer to show the relationship of inside to outside. These photographers own a vast assortment of equipment that they can deploy depending on the assignment and shooting needs. Commonly they do extensive postproduction work, like with Photoshop, to deliver very high-resolution photos that are often intended for publication. What they don't usually do: Architectural or interior photographers aren't necessarily prepared for portraits or casual shots. The gear they use is often big and on a tripod — shooting people or loose compositions is not what they most often do. The process is more exacting, not spontaneous.


2. Real Estate Photographers What they do: A subset of the architectural and interior photography field, real estate photography is often characterized by a photographer working quickly, making few adjustments to the composition or to the arrangement with the room. Real estate photographers may bring a stylized look to the photos with photo editing software such as Photoshop. What they don't usually do: Typically a real estate photographer and the commissioning party do not expect to use the photos for long. The photographer's fee could be considered a sunk cost as soon as the property is sold. As a result, style and the overall design story aren't usually the focus in these photos.

Wedding Ceremony

3. Portrait or Wedding Photographers What they do: Capturing the moment, telling a story and knowing the light are some of the best skills a portrait or wedding photographer can bring to their subjects. These are working professionals who also offer enhancing Photoshop services to make the finished photo better. What they don't usually do: These photos tend to be less controlled than standard home photos. They're less about composition than about capturing the perfect moment. This is quite different from architectural photographers, who now often composite a number of photos in Photoshop to create a single, perfect shot.

High-end home interior

4. Commercial Photographers What they do: A skilled commercial photographer takes photos for use in advertising, merchandising or other types of marketing material. These photographers are very well versed in the mechanics of photography; composing, exposing and delivering high-resolution files for commercial use is standard practice. What they don't usually do: Since they have a specific client and audience in mind, many commercial photographers won't focus on trends in styling or art directing for portfolio and magazine shots.

Richardson, TX: Morgan and Monica Campbell

If You Want to Do It Yourself Of course, if you have an interest in photography, you may want to go the DIY route. Today the camera and equipment needed to make high-resolution photos is in a cost range accessible by many serious amateurs and the designers themselves. A keen eye and patience can go a long way to get some good photos. Practice makes perfect, though! Do your research. Look at inspiring examples and try to implement their style. Discuss your photos with peers, take a class and then practice some more.

Related articles on Houzz:


New syndication partner site Casalova now shows your RealBird rental listings

CasalovaWe are happy to introduce the latest addition to our syndication partner sites.

Casalova is a Canadian rental portal. It provides an end-to-end rental platform that streamlines the rental process and it is available for both the Canadian and USA market . With our recent integration, whenever you add or an update a rental listing on RealBird, they are now automatically syndicated to Casalova as well. 

Enjoy and keep publishing with RealBird !

-- The RealBird team

Katerina Gasset is joining us again as our guest webinar speaker on September 14, 2016

We are very pleased to let you know that Katerina Gasset will again be guest speaker for a full hour on our webinar next Wednesday morning. Her topic this time will be: "Take Back Your Listings And Leads!"

This is the most popular topic of her speaking engagements, it explains how to take ownership and benefit the most of your own listings on the Internet.  Note that this webinar will be useful for both seller and buyer agents, as Katerina will also explain various aspects of effective on-line lead generation in real estate.

Katerina is one of the top online marketing coaches in the real estate industry.  Her expertise combines many years of hands-on real estate business working for Re/Max, KW and then as a broker for International Properties and Investments based in Wellington, FL with over 10 years of online marketing coaching and consulting.

You don't want to miss this webinar!

The webinar is free. To register please use this link:

Hope to see you at this RealBird training webinar.

-- The RealBird Team

Room of the Day: Preparing a master bath for resale - Guest Post By Houzz

This bathroom was large, but it was a dark dungeon that included features like faux black marble, fluorescent lighting, Lucite faucet handles, a black bidet and, oddly enough, a refrigerator. With her twin boys about to go off to college, this single mom was ready for a change. At the same time, she realized a resale would probably be on the horizon in the next few years, as she wouldn’t need so much space. “My client has really great eclectic and bold taste, but for her future plans we kept things classic and neutral in here,” interior designer Beth Kooby says. She layered in more personal eclectic touches via accessories that can be switched out with ease if necessary.

Paces Neighborhood - Atlanta, GA

Photos by Jeff Herr Photography Bathroom at a Glance Who lives here: A mother and her twin teenage boys Location: Atlanta Size: 144 square feet (13 square meters) “I’m a big fan of classic and clean for the permanent fixtures. That way a bathroom won’t get dated,” Kooby says. “You can always switch out accents like rugs, mirrors, planters and window treatments to update or change up the look later for very little money.”

ROTD: Beth Kooby

This plan shows the new layout. The linen closet previously had been a 3-by-3-foot shower stall. Kooby installed the shower where a toilet-bidet closet had been. She borrowed a little room from a large bedroom closet to work in the new bidet-less water closet.

Paces Neighborhood - Atlanta, GA

“The homeowner’s room is light, with touches of citrus, wrought iron and gauzy drapes,” Kooby describes. She created continuity via wrought iron accessories like the vintage accent table and the light fixture, the gauzy linen window treatments and the chartreuse planter. Carrara marble shows up on the vanity top and backsplash, the wall tiles around the room and in the shower. Tip: Bring life into the bathroom with plants. “I love to use plants in a bathroom,” Kooby says. The large planter was a perfect fit for the empty corner between the vanity and the wall. “It’s even more chartreuse than it looks in the photos, and it’s covered in spikes. I got it from one of my go-to spots when I need a good dose of pretty, Lush Life.” She scored the bench at 14th Street Antiques Market. “I love to add in pieces from local antique and consignment shops — I think it adds a lot of interest to the mix,” the designer says.

Paces Neighborhood - Atlanta, GA

After searching high and low, looking at “every mirror in the universe,” Kooby scored the mirrors at Cost Plus World Market. “Mirrors are a great place to add a design element,” she says. “And you can always change the finish or color.” The carved wood frames add an ornate touch that isn’t too delicate or feminine.

Room of the Day: Bye-Bye, Black Bidet — Hello, Classic Carrara

For the floor, the designer chose a reasonably priced stone that looks expensive, from Porcelanosa. In addition to helping them stay within budget, the choice warms up the room. “Too much marble can be harsh sometimes,” she says.

Paces Neighborhood - Atlanta, GA

The new shower is about 5 by 5 feet. The floor and walls are Carrara marble, with penny rounds on the former and a varied linear pattern that mimics stacked stone for the latter.

Paces Neighborhood - Atlanta, GA

Tip: Get out of the bath section when choosing a bathroom rug. Kooby recommends looking for more interesting flat-weave rugs. “They are easy to vacuum and clean; they dry quickly and feel fine on your feet,” she says. “Rugs are made to be walked on. You don’t have to be gentle on them.” The artwork is a print by George Braque, who helped create Cubism with Pablo Picasso. To keep the woodsy views while also providing privacy, Kooby stood in the tub while her client looked up at the room from the driveway outside. The homeowner had never used the old tub, but she wound up using and loving the one put in for resale.