Landing pages for listing marketing. Just Listed, Coming Soon, Open House, Hot Property and more

A powerful addition to your listing marketing (and seller prospecting) toolkit is now available in the RealBird member areaLead capture landing pages are now automatically created for your listings and you can use them for Coming Soon, Just Listed, general For Sale and For Rent, Open House and Hot Property social media campaigns. 

These are mobile-friendly "squeeze" pages that can dramatically improve your conversion rate of Facebook ads and you can of course use them in any type of social media campaigns.

With this recent update, you can now create the following presentation and marketing tools using RealBird

  • Facebook Advertisement landing pages: For Sale, For Rent, Just Listed, Coming Soon, Open House, Recently Repriced, Hot Property etc.
  • Single property websites
  • Virtual tours
  • Slideshow widgets
  • Embed codes for ActiveRain, blogs and classified ads

As an example, here is a landing page for a luxury home for sale in Palo Alto, CA courtesy of Juliana Lee of Keller Williams in Palo Alto. Click the photo below to see a live example.

Please don't submit the form, unless you are an interested home buyer or representative of one, so that Juliana do not get overloaded with testing inqueries. Rather, you can try it with your own listings in RealBird

For Sale In Palo Alto CA

To get started, just log into RealBird (or register here) and find the landing pages on your list of listings page or after you published a new one.

We hope you like this new marketing tool.  We'll have much more coming soon, including ability to customize the landing pages with your own text and  Facebook advertising templates for best results and many many more features.

-- The RealBird Team


Coming soon listings and draft property sites for seller interviews

Listing interview with sellerThe RealBird property sites now shows a Google StreetView image for listing without uploaded pictures.

This small improvement goes a long way when using RealBird for these two popular business cases:

Draft listings for seller interviews

Prior to signing the contract with the seller, you most likely won't have photos of the property or if it was listed before, rights of the photos probably belong to the previous agent or broker. With the new automatic inclusion of the Google StreetView photo, you can create a property website on RealBird that is presentable, set up your SMS marketing codes, QR codes and listing address domain name.

As a summary, make sure you create a draft RealBird property site even if you don't have photos before the interview and take the following with you:

  1. Create a draft RealBird single property website (it won't be syndicated as draft)
  2. Buy an address domain name for it - Make sure you showcase your "investment" to the potential seller. You are one foot in the door :)
  3. Setup your SMS text code for the listing - Make sure you tell them to try it out. Demo it to them.
  4. Bring your text code marketing sign rider to the presentation - Again, make sure you present it as part of the outstanding listing marketing package you provide, showcasing your 24x7 property marketing, even when the flyer boxes run low :)
  5. Print out the private labeled listing syndication and RealBird PRO marketing document in the member area and add it to your listing presentation kit

Coming soon properties 

Similar to draft listings, coming soon listings often lack photos for a while, but the nature of the Coming soon listing marketing is that you want to get the message out as soon as possible in order to test the market and also to build up anticipation. Having Google StreetView added automatically to RealBird listing sites with no photos, makes this marketing task a little bit easier and the presentation prettier while the property photos are being produced.

We hope you like this small but very useful upgrade. Much more is coming to your RealBird marketing toolkit, stay tuned !

-- The RealBird Team

 

 


SMS real estate marketing stickers - 40% OFF

The RealBird SMS real estate marketing stickers are 40% OFF until September 24, 2017 via this link.

Just head over to the RealBird store and use the coupon code ZAZZLESAVING

Make sure you customize the text on the sticker before adding to your cart, using your own SMS code and RealBird SMS phone number.  

SMS Sticker 

The example above shows the 4.5 x 2.7 inch RealBird SMS marketing sticker. You'll get a sheet of 4 stickers for this amazingly low price of $6.75-40%=$4.05. Coupon expires September 24, 2017. 

Get yours here!

Happy Marketing

-- The RealBird Team

 


Don't be that agent who let me run by the property without capturing my contact information

Reposted from our Homes By SMS blog

I went for a run this morning in the neighborhood and saw a beautiful property for sale along my route. I was interested to see the details and photos of the home, but unfortunately - as it is the case too many times - the flyer box was empty. A snapped a few photos just to make the point, one shown below. I masked the actual listing broker's info, because the point here is not to single out a particular company, but to demonstrate how easy, cost-effective and no-brainer it could be to provide 24x7 access to property information via Homes By SMS sign riders in order to grow your buyers database, better serve sellers and win more listings.

Empty-Flyer-Box-1024x768

With both our all-inclusive Homes By SMS service and with our DIY RealBird PRO SMS marketing, you can easily solve the "empty flyer box" problem and in the process gain the following benefits:

  1. Capture buyer leads and grow your buyer side business using your current listing, 24x7: I am not in the market for this particular property (it was way too big for me), but I am interested in this neighborhood enough as a potential buyer, that I would have inquired about the details had they provided an SMS text code on their sign rider. Although the agent's/broker's phone number was listed on the sign, I was not ready to talk to them over the phone directly, but would have taken a quick break during my run to text for automated, instant info. By not providing me with a way to do so, they missed out on adding me to their buyers database.
  2. Win more listings: bring the SMS sign rider to your listing interview. Point 1 directly leads to this benefit. Sellers do see the empty flyer boxes in front of their homes for sale as well! In many cases, they are the ones alerting the agent to this fact. Imagine telling the above story at a new listing interview, while showing the seller your actual SMS marketing sign rider that you'll use at their house, demonstrating how you are going to solve the "empty flyer box" problem, separating you from the crowd of other agents who "can't be bothered" to deal with this issue.

If the two clear benefits above are not worth $45/months as a real estate marketing expense, I am not sure what is. I think it is an easy decision (yes, I am biased, but still...) With Homes By SMS, you can solve both of the problems listed above and with this all-inclusive service, the low monthly fee covers the cost of text messaging up to 100 leads each month and we provide you with the reusable sign rider, shipped to you. If this was not convincing enough, then another unique benefit of using an SMS text code marketing system (vs. QR codes, listing domain names etc.) is that the SMS system captures the home buyer information for you right away, at first interaction, including name, phone number, email and many times, demographics information. This is a huge value in itself.

Don't be that agent who let me run by the property without capturing my contact information :)

Get started with Homes By SMS today


Updated MLS-compatible Virtual Tours are Available

We are glad to let you know that the brand new, shiny version of the MLS-friendly, non-branded RealBird virtual tours are now generally available. Just log into RealBird and you can get them on the list of listings page. For best results, make sure you upload many, large, high quality photos for your listings on RealBird.

Below is an example of a gorgeous property in Covington, LA, courtesy of Pam Head 

We'll be featuring listings using the new virtual tour for a few weeks, so if you'd like us to feature yours, just send us an email with your RealBird link.

-- The RealBird Team

ps. Check out our new blog post on Homes By SMS as well: The Sad Tale of Empty Flyer Boxes